Changing Role of Marketing
Essay title: Changing Role of Marketing
The Changing Role of Marketing in the Corporation
The Changing Role of Marketing in the Corporation
Summarised by
ONI AKINOLA
STREAM 1
MBA 802
ASSIGNMENT
INTRODUCTION
Over the past two decades changes in the concept and practice of marketing have been fundamentally reshaping the field .Many of these changes have been initiated by industry in the form of new organisation types without explicit concern for