Marketing Management FinalBrand equity is the inherent value in a brand name that provides the owner of the brand name a direct advantage over competition through that brand name. Brand equity enables companies to generate more profits than their competitors. Brand equity provides brands the price difference between the benefit provided and what consumers are willing to pay for a known brand.
A news report titled “Kids are growing up Apple” accounts the benefit that young consumers are providing to Apple’s bottom line. Ben Arnold is quoted in the article with the line “Kids are growing up Apple. That brand equity goes very far”. On average one in three American households owns an Apple product. Another point highlighted in the article is that although younger consumers are driving much of Apple’s profits, as consumers they are less brand loyal compared to previous generations. However the article also points out that through brand equity all of these consumers are likely to purchase future Apple products. Much of the dominance is coming from the launch of the Ipad. The name Ipad is becoming synonymous for tablet computers because the majority of tablets being sold are Ipads (Oswald, 2012).
The article really focuses on brand equity. It seems that with each new product launch Apple further increases its brand equity. The title of the article says it all; kids are growing up with Apple as the only brand they know for consumer electronics.
Customer satisfaction is an important indicator to many businesses to measure how well their product or service meets or exceeds the expectations of customers. Every business is concerned with customer satisfaction levels. Customer satisfaction is a key component to building and maintain relationships with consumers and also creating brand loyal consumers who will repurchase and recommend the product or service. Although some companies may underplay the role of customer satisfaction in their overall strategy customer service is important to all businesses.
Market Watch, an internet division of The Wall Street Journal, reports on customer experience management solutions. Specifically Smashburger and their implementation of customer experience management solutions provided by Emplathica Inc., a leading provider of customer experience management solutions. Smashburger already sets itself apart from competitors by providing exceptional customer service as well as high quality food in a casual setting. Realizing that customer satisfaction is a key component to their success Smashburger brought on Empathica Inc. to increase those levels. Within two months of implementation satisfaction levels improved by 5.5% overall and on the focus areas satisfaction was boosted by 8%. Smashburger, named Americas Most Promising Company by Forbes magazine, will have around 450 locations in the coming years. With that kind of growth the company wanted to ensure that customer
MISSION:
What is Smackburger’s mission?
Smackburger strives to offer high-quality, premium, and unique customer service in a competitive environment. Empathica is a highly-respected financial and technology consulting firm that serves over a million clients annually. This firm has been featured in the numerous newspapers, magazines, and books. Smackburger is also dedicated to providing quality customer service, which has earned them their reputation as a top performing financial firm, providing solid financial returns, and leading to continued competitive success in business and technology for a generation. Empathica has a long-standing relationship with Smashburger, but there is nothing different about the company’s commitment to customer service during any period.
What is Smashburger’s mission?
Smackburger strives to offer high-quality, premium, and unique customer service in a competitive environment. Empathica is a highly-respected financial and technology consulting firm that serves over a million clients annually.
What is Smashburger’s mission?
Smackburger strives to offer high-quality, premium, and unique customer service in a competitive environment. Empathica is a highly-respected financial and technology consulting firm that serves over a million clients annually. Smackburger is often called “Superstore America.” When it comes to sales, Smashburger is known for their high-quality, superior food, with an emphasis on high quality meals.
Customer satisfaction scores
The satisfaction scores of each of Smashburger’s customers is the number of times a customer is satisfied with the service or quality of the food it offers. The satisfaction score for Smashburger is the number of times an individual has satisfied their customer. In general, there is little difference in satisfaction scores between individual and online sales.
In addition to Smackburger’s successful success with customers, other customers feel very happy.
Customer satisfaction scores of employees and staff members
Employee satisfaction
Employee satisfaction for Smashburger has increased over time. In addition to employee satisfaction, Smashburger employees have improved productivity, increased self-efficacy, and better self-esteem. We are also seeing increases in employee level employee satisfaction, according to an analysis of customer satisfaction by the New York Times and Consumer Standard. As of July 2015, employees satisfaction for Smashburger had increased by 19%. In our experience, employees, with particular emphasis on low-income, middle class, and minority customers, feel an increased level of satisfaction from doing the customer service. For more information, visit Smashburger’s website at “Customer Satisfaction”.
Employee satisfaction based on total payroll
Total payroll is the amount paid to workers based on the hours worked. In some industries, payroll is counted by their employers or their employees. In other roles, payroll is more easily understood as salary or paid compensation. For example, according to this study, total retail employees receive about $9.6 million an year in total payroll while retail employees receive less than $1 million a year in payroll to serve as a part-time payroll support figure (typically less than $0.25 for a full-time employee).
The total payroll earned in the past year by retail employees is the amount paid to them based on average annual earnings in a comparable position (or payroll). Average annual hourly pay is used in this study as a base for calculating employee satisfaction. Also, the average hours worked in retail by this year are used in this study as a base for calculating employee satisfaction.
For more information, visit Smashburger’s website at “Sales and Benefits”.
Customers