ZapposEssay Preview: ZapposReport this essaySTUDENT’S NAMELECTURER’S NAMECOURSE TITLEDATE OF SUBMISSIONThe benefits associated with the next day shipment regarding the customer experience may be recognized through evaluation of the associated excitement as well as delight of receiving a pair of shoe that had no charges that had been ordered by consumers late night. Zappos developed an instant processing of orders that made it easier and possible for the company to ship its products in 24 hours; this move had automatically minimized or reduced the consumer waiting time. In this light, Zappos compelled or suited their customers to appreciate their services.  Zappos often adhered to their next day shipment policy; however, on their website they claimed that delivery would be made in 4 to 5 days. This step had therefore contributed to building a firm as well as pleasant consumer experience and improved the brand reputation via the word of mouth.
On the other hand, the next day air shipment policy was worth the cost because the policy assisted Zappos in creating a robust consumer base of the repeat customers. Therefore the move led to high consumer satisfaction and as such building a strong relationship between the company and its potential customers. Furthermore, the customers produced positive reviews regarding to their experience with the company, which further improved the reputation of Zappos. In the current situation, customer service, quick delivery as well as the inventory management had emerged as the core competencies of the company and it would therefore be expensive for its competitors to copy. With these competencies, Zappos may attain a global leadership hence; they should not interfere with this step in the name of reducing costs.
ZAP: “At the time of the launch, Zappos was already selling at least 10 tons of equipment (6.4 tons) in the United States and more than 100 to 300 tons at the U.K.”” (4) As well as these production, it seems possible that the production of the items by the company would be used to increase its market share in the future. This seems logical after they started their new product line at the company’s offices. The reason why Zap bought these products from the company is also relevant.” (5) After all, the customers to Zappos have a long time to buy their components but will not take time to purchase them up to the next sale. However, since there has been a big growth the volume of production is growing. Zap’s new product line represents a huge opportunity. How can this be true? ZAP has the potential for one more sales of the 1,000 items in this inventory line, which is possible at a much cheaper price! It is more accurate that the demand from the international product market will help Zap grow by creating more international sales and revenue.
Another reason why the Zap brand has a big market and could have an influence over the future of the business is related to its online shopping service. While the brand is based here, online shopping has been an important part of Zap-based products for a long time and it makes Zap a great opportunity for the brand because it is also profitable in terms of the business itself. The next time Zappos sells in the U.S. a store of 1,000 items is possible, and for that they will have access to more inventory than any other company. However, because the online shopping service is the main factor of Zap product line, then there is no need for the company to continue to rely on its domestic customers. Zappos must keep its product online because there is a very good customer base and that will lead to revenue. If Zappos and its customers do decide to buy any of these products and continue to support Zap products by providing customers with products online, then revenue can also be increased. However, that is not the case any one of the ZAP products will be successful and the customers will have to go back to the business. So, no matter if Zappos continues to support ZAP products and expand its online shopping service, Zappos will have to go and offer another opportunity to the international public and expand its business if it wants to. The only option Zappos or another company can offer to its customers is its other online shopping service which is definitely not the business of Zappos. The company will obviously do its best in this area and continue to provide customers with its products online.
Conclusion
ZAPPOS is taking great strides in the business of the online marketplace. The company is getting stronger but it looks like they will not succeed in making it their global business. So, it is important to look for other opportunities to expand ZAP’s global markets. The only question is whether ZAP will succeed in this in the future – and if so whether these markets will be able to grow. In the end, it is all on the customers themselves, with Zapp