Mgt 491 – Strategic Management
MANAGEMENT 491STRATEGIC MANAGEMENTSpring, 2016Instructor: Dr. Douglas W. NaffzigerOffice: WB 221E-mail address: [email protected] Phone: 285-5312Class schedule: Mgt 491 9:30-10:45 TTh Mgt 491 12:30-1:45 T/Th INTB 490 5:00-6:15 T/ThOffice Hours: 11:00-12:00; 2:00-3:30 T/Th; 10-12 WText: Essentials of Strategic Management, Gamble, Peteraf, Thompson, McGraw-Hill, 4th edition, 2015 Suggested Reading: As much as you can about business in general and strategy in particular. Forbes, Fortune, Business Week, www.msnbc.com, www.cnn.com, etc. Course Prereqs: Senior standing; Completion of all Miller College of Business core classes including BL 260, Fin 300, ISOM 249, 351, MGT 300, MKG 300.No simultaneous enrollment allowed. Prerequisites are strictly enforced.Final Exam Period: May 2 – May 6 (Tuesday-Friday); graduation – Saturday May 7, 2016
Nature of the Course:This course views a firm from the perspective of its top executives. The focus is to understand how top managers determine the path they will use to guide the organization in the quest to accomplish the mission, vision, and goals that have been established. This process is known as ‘strategic management’. We will cover the field of strategic management and use a variety of tools to enhance our skills. We will examine both the process by which corporate strategies are determined and the general concepts of the strategic options available to top-level managers. This material should help you understand much of the dynamics of todays business world, a world into which you will be entering shortly. This course is designed to draw on material discussed in the various disciplines, such as marketing, accounting, or others, in the College of Business. We do not spend a great deal of time discussing the specifics of these areas, however, the course assumes you have a sound, basic working knowledge and understanding of them.Course ObjectivesAt the end of this course, a student should be able to: 1. Define a business problem or challenge; 2. Perform a business situation analysis;3. Solve business problems by describing, evaluating, and selecting