Corporate Social Responsibility
Corporate Social Responsibility
Corporate Social Responsibility
CSR
Definition
CSR is a process whereby a company assumes
responsibility, across its entire supply chain, for the
social, ecological and economic consequences of the
companys activities, reports on these consequences,
and constructively engages with stakeholders.
United Nations Global Compact
UNGC 10 universally expected principles in 4 different areas;
Human rights
Labour rights
The environment
Transparency & anti-corruption
Activities have the potential to engage particular socially excluded groups but, are more often used to target a wider audience. Drivers & barriers / challenges
Market development – minorities, social excluded, young
Recruitment & training – Disabled, homeless, older, women
Reputation – Stake-holders, Sustainable investment
Corporate citizenship – Good neighbour supporting local communities. Retention
Engagement
Confidence
Reputation
Transparency
Involvement
Sustainability
Accountability
Compliance
Unified Communication
Instrumental Trans-Communication ITC
“An evolving architecture that unifies through context of use and seeks to optimize processes, enhance performance, reduce waste and eliminate error”
Products & Services (subtitles, audio descriptions)
Facilitation: making tasks easier
Creating communication channels
Workplace engagement (minorities / causes)
Community
Thriving communities – town & city center partnerships/ Making a difference
Education
Employee fundraising
Employee volunteering
Charitable support
Community contributions / supporting generosity
Aid relief
Social CSR connectivity ‘twitizen
Environment
Voluntary vs. mandatory (due diligence)
Carbon management- carbon trust standard
Energy
Transport-innovations to save and reduce use
Waste recycling – ISI
Sustainable products
Collaboration
Marketplace
Rewards schemes & Loyalty points (duty)
Cause related marketing
Corporate governance
Integrity
Code of conduct
Business ethics
Supporting disabilities
Health
Security
Supplier verification-AEO
Workplace
Training & development
Health & safety
Equal opportunities
Healthy