Corporate Culture – Essay – SvyatoslavDan
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Corporate Culture
Danilin SA, group Siku-2ozCorporate culture (Essay).First of all we want to say that organizations have an identity. In many cases, the feature of an organization is almost as strong as national, community and group identities. The identity of an organization is commonly referred to as its corporate culture, defined as a set of norms, habits, behaviors, missions, principles, values, ethics, symbols and stories that form the collective identity of an organization.  Every organization with a history has a culture. It naturally evolve amongst groups of people who have shared experiences. Many organizations shape their organizational culture to achieve goals. Culture is considered a major factor in the productivity and innovative capacity of an organization. Organizations use programs such as change management, internal branding, team building, mission statements and internal communications to transform corporate culture. It  impacts organizational performance in different ways.The first way is a tendency for organizations and individuals to resist change and defend the status quo. The intensity of resistance to change varies greatly from one organization to the next. Where one organization quickly embraces radical change, another organization fights every small change (no matter how conservative).  Resistance to change is the primary reason that organizations become out of touch, lose their competitive advantage and fall into serious decline.

The second way is innovation, like an illusive organizational capability. Some organizations pump out innovation after innovation at an incredible speed. Other organizations have never innovated despite best efforts. Innovation requires a culture of creativity that allows good ideas to grow into business strategies. Also corporate culture is a primary factor in employee job satisfaction and motivation. A culture that demonstrates strong teamwork, a sense of belonging, a sense of common purpose, respect for individuals, respect for ideas, flexible working arrangements, continuous recognition of achievement and rewards for performance tend to have engaged employees. They are generally more productive, creative and are less likely to leave an organization. Organizational culture also describes as corporate norms, habits and behaviors with respect to customer relationships. Some organizations enjoy a culture founded on fundamental respect for customers. Customer relationships are friendly, professional, productive and flexible. This becomes a virtuous cycle whereby customers reply positively to the organization feeding the culture of respect for customers. Other organizations have a fundamentally negative culture of poor customer service. Such organizations may suffer from a combative relationship with customers that spiral downward.

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(2017, 03). Corporate Culture. Retrieved 03, 2017, from
“Corporate Culture” 03 2017. 2017. 03 2017 < "Corporate Culture.", 03 2017. Web. 03 2017. < "Corporate Culture." 03, 2017. Accessed 03, 2017. Essay Preview By: SvyatoslavDan Submitted: March 12, 2017 Essay Length: 644 Words / 3 Pages Paper type: Essay Views: 396 Report this essay Tweet Related Essays Corporate Culture Utilising the video case study of ‚ÄėEgg Finance‚Äô (Slave Nation, Channel 4), critically examine the extent to which corporate culture is used as an effective 992 Words¬†¬†|¬†¬†4 Pages Enron‚Äôs Corporate Culture: Doomed for Failure Organizational culture can be defined as the system of attitudes, beliefs and values that are collectively expressed in support of organizational structure. Organizational culture is 1,803 Words¬†¬†|¬†¬†8 Pages Assessing Delta Air Lines Corporate Culture Assessing Delta Air Lines Corporate Culture This paper will discuss the corporate culture of Delta Air Lines, Inc. The team agreed that assessing Delta‚Äôs corporate 3,292 Words¬†¬†|¬†¬†14 Pages Assessing Corporate Cultures of Southwest Airlines Assessing Corporate Cultures of Southwest Airlines Team A has chosen to evaluate and assess the cultural atmosphere generated within Southwest Airlines (SWA). The airline started 2,111 Words¬†¬†|¬†¬†9 Pages Corporate Culture Introduction Corporate culture is the shared values and meanings that members hold in common and that are practiced by an organization‚Äôs leaders. Corporate culture is 1,701 Words¬†¬†|¬†¬†7 Pages Similar Topics Assessing Corporate Culture Assessing Corporate Culture Walt Disney Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up ¬© 2008‚Äď2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Corporate Culture And Feature Of An Organization. (April 3, 2021). Retrieved from