Marketing Mix
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Developing MBA Programme
Marketing Mix
Abu Dhabi University
The 4 PC developing
Abu Dhabi University set the current Marketing Mix as the follow
Product: Master of Business Administration (MBA) programme
11 courses (8 core Course) and(3 Elective) consisting of the following :

8 Core Courses:
Each student is required to complete the following:
Course Title
Credit Hours
Marketing Management
Financial management
International Business Management
Advanced Managerial Accounting
Leadership and Communication
Strategic Management
Managerial Decision Models
Integrative project

3 Elective Course: Student must take 3 elective course to specialize in any interested field
Course Title
Credit Hours
Investments and Portfolio Analysis
International Financial Management
Human Resource Management
Operations Management
Marketing Communication
International marketing
Business Intelligence
Student with non business backgrounds Bachelors are required to take the below pre course before starting MBA

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Core Course And Core Courses. (July 12, 2021). Retrieved from https://www.freeessays.education/core-course-and-core-courses-essay/