Strategy Management
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ACKNOWLEDGEMENTWe express our deepest gratitude to Ms. Quratulain Muqarab for providing us with guidance and the vigor to move forward with the assigned work. For helping us with necessary details to carry out this report and learn tremendously along the way. Without his help we would not have been able to accomplish the task on time. We would also like to thank all retailers that shed light on butter products and marketing scenario and customer response. Appreciation of work done online about the industry and from which we took help in completing the report.ContentsMcDonalds        McDonald’s Pakistan history        McDonald’s Vision: (proposed)        McDonald’s Mission:        Analysis of Components present in Mission Statement:        Analysis of Components missing in Mission statement:        Analyzing the Characteristics of Mission Statement:        Proposed mission statement:        Industry Analysis:        Key Driving forces affecting the industry:        Market definition of McDonalds:        Market share:        Market growth rate:        Market structure:        Market Size        Market Segmentation, Targeting and Positioning:        Strategic Direction:        Marketing strategy        Differentiation strategy:        Benefits achieved by McDonald’s following a differentiated strategy:        Competitor Analysis:        Major Competitor:        Minor Competitor:        Factors that contribute towards competition are        Sustainable competitive advantage        I.        INPUT STAGE        SWOT Analysis:        Strength: (Internal)        Also caters the small kids        Customer loyalty        Great variety in menu        Drive thru        Breakfast        Weakness: (Internal)        Unhealthy food menu        Decreased advertising        No variety beef burgers        Opportunities: (External)        Increasing demand for healthier food        Add more variety especially beef burgers        The growing market potential        Threats: (External)        Trend towards healthy eating        Local and international fast food restaurant chains

Terrorism and threats        Porter five forces        Competitive rivalry        The Threat of new entrants        Supplier bargaining power        Buyer Bargaining Power        The Threat of Substitutes        EFE MATRIX        Explanation        II.        MATCHING STAGE        IE Matrix        BCG Matrix        Grand Strategy Matrix        Strategic Map        III.  DECISION STAGE        Quantitative Strategic Planning Matrix (QSPM)        Strategy Implementation        Action Plan        Policies        Human Resource        Marketing        Finance        Quality Assurance        Recommendations:        Conclusion        McDonaldsMcDonald’s Pakistan HistoryMcDonald’s is the largest and best known global food services retailer with more than 30,000 restaurants in 121 countries. Our outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure ensure a position that enables us to capitalize on global opportunities. We plan to expand our leadership position through great tasting food, superior service, everyday value and convenience. McDonald’s Pakistan is part of the Lakson Group of Companies, a leading business house in Pakistan.

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Contentsmcdonalds        Mcdonald’S Pakistan History        Mcdonald And Marketing Strategy        Differentiation Strategy. (July 7, 2021). Retrieved from