Change in Consumption Pattern
Change in Consumption Pattern
Table of Contents
Dedication
Acknowledgment
Executive Summary
Objectives
Introduction
Definition of Consumption pattern
Research design:
Interviews
Interview no. 1
Interview no. 2
Changing consumption and its reason
Consumer decision process
Doctor Tooth paste
Pantene
Nokia
Results and Conclusion
Limitations
References
Executive Summary
The report shows the consumption of people through married tom parental. We describe why, when, where, how and how much consumption is changed through married to parental status. We ask different questions from interviewees regarding their consumption of food, fuel, electricity, gas, water, medical, telephone, internet and other consumption of daily life. Then we compare the changes happened from married to parental status. Then we evaluate the results that we get from our research.
Objectives
The objectives of this report is know how, when, why and how much a consumer change his consumption pattern from married to parental. What consumption they do when they have no children and now what consumption they do now when they have children. The purpose of this research is also to know that what decision process they adopt to buy a product.
Introduction
Definition of Consumption pattern
“It is a combination of qualities, quantities, acts and tendencies characterizing a community or human groups use of resources for survival, comfort and enjoyment.”
Research design:
We take interview from people who are married and have children. Our type of research was qualitative. It takes approximately one hour per interview taken. We do convenience sampling technique to get data. We almost get valid data from the interviewees.
Interviews
We asked different questions to interviewee regarding their over all consumption of marriage to parental status. We asked questions about their food consumption, electricity consumption, fuel consumption, gas and water consumption, medical consumption and other consumptions like that. We get a very good respond from interviewees. Now we start from first interviewee.
Interview no. 1
We start from personal information. Following table shows the personal information that provides by first interviewee of their current situation.
No. of members
Relation
Occupation
Education
Income
Husband
Banker
Post graduate
70000
House wife
Graduate
Elder son
Student
Undergraduate
Elder daughter
Student
High school
Younger daughter
Student
High school
Younger son
Student
Primary school
Now following is the table of personal information before the birth of children.
No. of members
Relation
Occupation
Education
Income
Husband
Banker
Graduate
20000
House wife
Graduate
Then we asked about their break fast routine. He tells that when we dont have children we bring breakfast always from markets and restaurants that include HalwaPuri etc. But now they take two slices of bread, one egg and one cup of tea in breakfast.
Then we asked questions about their beverages consumption. He tells that he consume 2 cups of tea daily, one in morning and second in afternoon. The consumption of tea is not changed from married to parental. Then he tells that coffee is consumed only in winter after their parental status. Before their children there was very low trend of coffee and very less availability. He tells that juices are