Research on Consumer Perception Towards Tommy Hilfiger
Research on consumer perception towards Tommy Hilfiger[pic 1]A ReportSubmitted to theDEPARTMENT OF MANAGEMENT STUDIESMNITFor the partial fulfillment of theMBAAs part of curriculum of semester II[pic 2]Submitted to: Submitted by: Dr. Murari Lal Mittal Associate Professor DHANWANTI GODHA(2015PBM5029) PARIKSHIT SHARMA(2015PBM5042) PRIYANKA UPADHAYA(2015PBM5010)Department of Management StudiesMNIT2015-2017ACKNOWLEDGEMENTI wish to express my indebtedness and gratitude to the management of MNIT for providing me a wonderful opportunity to gain knowledge by including this report as a part of MBA degree.I would also like to express my heartfelt gratitude to Dr. Murari Lal Mittal , department of management studies, The MNIT, for his benevolence and support. He has been constant source of inspiration, help and encouragement to us. Words can hardly express the thankfulness for his interest and supervision in actualizing this result.
DHANWANTI GODHA(2015PBM5029) PARIKSHIT SHARMA(2015PBM5042) PRIYANKA UPADHAYA(2015PBM5010).Executive summaryVision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.Project title-Joel A. BarkerTo study consumer perception towards Tommy Hilfiger Objective:The main Objective:To understand the Consumer perception towards the buying of Tommy Hilfiger brandThe sub-Objective are:To know the perception towards price, quality, valueTo check out consumer acceptability of Tommy Hilfiger.Methodology:Exploratory research design is used.The data is been collected thru Primary and Secondary data.Major FindingsThe Major factor which hold the consumer perception about the brand are Price, quality, availability, packaging , store location.Secondly satisfaction of the consumer, Tommy Hilfiger Advertisement capture in the minds of consumer, and consumer thinks that the brand has quite costly productsSuggestions:StandardizationSelf-serviceBetter allocate expensive/scarce resourcesCustomer involvement and interfaceNew service productsElectronic deliveryInnovate your networks and alliancesAdapt services to inventionsTABLE OF CONTENTCHAPTER NUMBERTITLEPAGE NUMBER1EXECUTIVE SUMMARY32INTRODUCTION5-63OBJECTIVE AND LIMITATONS74METHODOLOGY75REVIEW OF LITERATURE8-96CONSUMER BEHAVIOR – PERCEPTION10-167FINDINGS AND SUGESSTIONS17-208BILIOGRAPHY229ANNEXURES23- 282. INTRODUCTION[pic 3]Thomas Jacob “Tommy” Hilfiger (born March 24, 1951) is an American fashion designer best known for founding the lifestyle brand Tommy Hilfiger Corporation in 1985.[1] After starting his career by co-founding a chain of clothing and record stores in upstate New York in the 1970s, he began designing preppy sportswear for his own