Essay About Consumer Buying Processes And Functional Tactics

Business & Consumer Buying Processes – Case Study – crbmarshall1
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Business & Consumer Buying Processes
According to the authors (Mullen et al., 2013), “Consumer decision making is essentially a problem-solving process. Most consumers, whether individual consumers or organizational buyers, go through similar mental processes in deciding which products and brands to buy.”The consumer buying decision process is determined by many factors, which are characterized as situational, psychological, and social. Situational impacts are results from time, location, and circumstances which affect the buying decision process of a consumer.  Situational influences can affect a buyer during any stage of a buying decision process and can cause the consumer to shorten, extend, or cancel the process.  For example, the buyer’s temporary mood and condition, reason for purchase, time perspective, physical surroundings, reason for purchase. Psychological influences partially determine people’s normal behavior wherein it influences the consumers behavior. The consumer initial psychological influences on behavior are personality, self-concept, lifestyles, lifestyles perception, motives, learning, attitudes, character, and self-concept.  Although these are internal psychological factors, they can be strongly affected by external social forces. Forces that are exercised by other people are social influences, e.g., the consumers family, culture, social, opinion leaders, classes, reference groups and role in society.

The business buying process is prone to put more importance on economic needs related to how a purchase will benefit the organization in achieving its objectives.  It often leads to a more systemic assessment of possible choices maybe through a formal vendor analysis, e.g., the motivation of the buyer; the demographics of the buyer, and the nature of the purchasing process and the relationship between buyer and seller (Mullen et al., pg 124).  The business purchases vs. consumer purchases are also predicated on how extensive the decision processes may be; and depending on how necessary the purchases are, e.g., business purchases, that involves products or services that are relatively complex and expensive (Mullen et al., pg.124).  When it comes to business purchase there are three kinds of organizational buying processes 1) (new-task buying, 2) straight rebuy, and 3) modified rebuy) whereas the consumer is the person that makes the final decision to buy the product or service whether it involves extensive problem-solving, limited problem-solving or routine response behavior (Mullen et al., pg. 129)

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(2018, 07). Business & Consumer Buying Processes. EssaysForStudent.com. Retrieved 07, 2018, from
“Business & Consumer Buying Processes” EssaysForStudent.com. 07 2018. 2018. 07 2018 < "Business & Consumer Buying Processes." EssaysForStudent.com. EssaysForStudent.com, 07 2018. Web. 07 2018. < "Business & Consumer Buying Processes." EssaysForStudent.com. 07, 2018. Accessed 07, 2018. Essay Preview By: crbmarshall1 Submitted: July 9, 2018 Essay Length: 556 Words / 3 Pages Paper type: Case Study Views: 270 Report this essay Tweet Related Essays Business Process Re-Engineering 1. FUNCTIONAL TACTICS Functional tactics are the key, routine activities that must be undertaken in each functional area that is human resource management, marketing, finance, 6,418 Words  |  26 Pages Buying an Business Buying an existing business The main advantage to buying a business is, in theory, that as soon as you have paid your money, you can 423 Words  |  2 Pages Consumer Buying Behavior and the Role of Coupons Introduction Firms collectively spend over $7 billion annually on coupon promotions and becoming concerned with the effectiveness on consumer buying behavior. The objective of the 2,141 Words  |  9 Pages The online Buying Process THE ONLINE BUYING PROCESS AND ACTION Comprehensive Learning Assignment 1: The Online Buying Process Fereshteh Zamani BUS 611 – Irvine – Spring 2018 – Session 1,560 Words  |  7 Pages Similar Topics Business Process Reengineering Impact Advertisements Consumers Buying Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter