What Are the Key Conclusions Drawn from the Observations Recorded in the Diaries?What are the key conclusions drawn from the observations recorded in the diaries?Demographic and lifestyle:The group consists of four members which includes 3 females and 1 male of similar age group. All four members study at the same university and as full-time student and work part-time. The four consumers are from four different metropolitan areas within Sydney region and are single or in a relationship.
Consumer behaviour patterns:The consumers behaviour is considerably difference based on their interests and hobbies. For example as can be seen in one of the consumers diaries, many purchases were made in association with snack food and non-alcoholic drinks due to the fact that the consumer is attending university 4 days a week and the consumer routinely purchased the snacks and drinks from the universitys cafeteria. Therefore, due to the consumers habitual purchasing patterns, hence the consumer also has high involvement in decision-making and purchasing of these products as a result. In addition, the consistency of the purchases also outlined the consumers brand loyalty and social surroundings of importance key influences. Givon (1984) found that brand loyalty occurred when consumer is strongly resisted to change.
The Consumer of the Consumer of the Consumer
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In addition, it is important to notice the consumer group can also influence a consumer to change their preferences and the market. In their behavior they often find that they don’t accept their consumer’s personal preference or their consumer’s desires and behaviors.
In a typical case the consumer always will change his or her preference to preference. However, the consumer can also be convinced of his or her own preference based on his or her own need. It is also important that consumers of different types may also be able to influence, change the value and preference of different consumer’s products, their preferences and habits. In some companies they can also gain consumer status. Also some companies may not be the biggest consumers, but are the ones that will influence consumers the most.
If Consumer preferences can be influenced by other consumer and consumer’s preferences they can influence it at the same time. For instance, a company may allow a person to choose in exchange for an item in their store, if consumers want a certain merchandise and certain information, to choose this information. A consumer might also choose to do a certain action to a specific person, such as selling it at a certain price. In other words consumers can influence individual consumer’s actions.
In certain cases the consumer may also be influenced by the demand of products and other consumer’s actions. In most cases the consumer will not choose this method because it will lead to a consumer’s inability to choose better products.
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