Google Swot Analysis
Google Swot Analysis
SWOT Analysis:
SWOT analysis is used to strategically plan and identify a company’s internal strengths and weaknesses and the external environment that creates opportunities and threats. Company’s use their external opportunities to reinforce internal strengths and improve internal weaknesses in an attempt to achieve organization goals.
The internal factors of strengths and weaknesses are measured by its impact on the goals and objectives of the organization. A companys strengths are its resources and any other developments that can create a competitive advantage. Some of the internal factors are part of the marketing mix – product, price, plan, and promotion. The non existence of specific strengths may also be categorized as a weakness.
The external factors of opportunities and threats present themselves from the external environment. Some external factors are new technology, change in regulations, and competing products and firms. A matrix is usually used to express the results of the analysis (David).
Strengths
Simple design and level of ease
Patent for ranking tool
Revenue from advertising programs
2007 Fortune #1 Best company to work for list
Weaknesses
Googles tendency to solve engineering problems instead of user problems
Googles contextual ads continuously targeted by click fraud
Googles failed efforts offline
Opportunities
Advertising partnership with Yahoo
Experimental