Nestle Malaysia Marketing Strategy
Table of Contents
Introduction
Company Background
Objective
Vision
Mission
Internal and External Micro Environment
Marketing Environment of Nestle
Internal Environment
Micro Environment
Macro Environment
Key success Factors
SWOT Analysis
Strengths
Weakness
Opportunities
Threats
Strategic Trust
Marketing Mix (7 Ps) for Nestle Malaysia
Action Plan
Income Statement
References
Introduction
In this research work the company chosen by me is Nestle Malaysia. I have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external micro and macro environments for the company and country for its future growth and further marketing planning strategy. At the end we have proceeded to the 7 Ps of the marketing for Nestle.
Company Background
Today, Nestle is one of the leading Food and Nutrition Company in the world. Nestle has headquarters in Vevey, Switzerland. The business of nestle is supported by its strong network in more than 86 countries with more than 500 factories. Along with that the business also gets the benefit of its international R&D network. The Nestle factories are operating in the different countries of:
1. Asia
2. America
3. Africa
4. Europe
5. Oceania
As the company is in the sector of food and nutrition, it remains sensitive to
Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional