The Colourful Corporation and Sustainable Economy
Executive Summary
The aim of this report is to advise and recommend to the executive of Colourful Corporation a future vision and strategy that could be considered for a sustainable Colourful Corporation. This report is to provide guidance by using the available information and theoretical frameworks. This report focuses at three factors, a summary of which is below:
Economic and the condition for a sustainable economy
Ecology and sustainability
Society and corporate social responsibility
Based on findings, it was concluded that:
To boost economy is not the right way in this current situation and it is not the right solution for world’s dilemmas. Sustainable economy is the best answer for these crises. A sustainable economy’s goal is not about to maximize a profit but it is about improvement for the whole function of society includes economic, ecologic and also social areas.
The aim of economic sustainability is to encourage the possible use of resource which the business operation does not create a negative impact to environment that would possibly lead to ecological problem while the business can still make a profit.
Sustainability is the ability to maintain a certain status or process in existing systems. As a result, the green economy is the best way to achieve a good business result and prevent damaged environment at the same time.
The balancing between creating a profit and having social responsibility are equally important in the current situation.
Considering these factors, it is recommended that:
The Colourful Corporation should develop and follow the idea of sustainable economy in order to maintain company’s profits both in short-term and long-term operation.
The Colourful Corporation should concentrate at the way company consume energy and use resources to improve it.
The ecological sustainable practices and the concept of green economy should be adopt by Colourful Corporation, hence it benefits for company and maintain sustainable for environment.
Renewable energy should be the prior energy that the Colourful Corporation consume at all levels of company operation.
The Colourful Corporation has to make sure that water development and management are based on a participatory approach, involving users, planners, and policymakers at all levels.
Waste management should be improved and Colourful Corporation should concern about the waste that company releases from its activities, and make sure that it does not harm environment.
Corporate social responsibility