Pepsi Vs Coce
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Case Overview
At December 4th 2000, PepsiCo, Inc. announced the merger with the Quaker Oats company. With this merger, PepsiCo, Inc. have the access to Gatorade and control the sport drink market by 83,6%. Analysts estimated that PepsiCo would control 33 % of the U.S noncarbonated beverage market after the Gatorade acquisition, While Coca Cola only control 21 % of the market.

Key Issues
Coke and Pepsi had created one of the strongest rivalries in beverages business, Carolyn Keene (consumer analyst) need an EVA analysis for Coca Cola and Pepsi for 2001-2003 in order to develop a view which of the two companies would be more attractive investment over the next few years.

Coca Cola Background
Coca Cola was the largest manufacturer, distributor and marketer of soft drink and syrup in the world. It also marketed and distributed noncarbonated-beverages. In 1985, Coca Cola implemented strategy of Bottling Spinningoff so that ROE rise from 23% to 57%. Douglas Daft instituted major organizational change such as cutting staff, reduce bureaucracy, and come up with new noncarbonated products. In 2000, Coca Cola annual sales were $20.5 billion and its market value $110.1 billion. Analyst

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Coca Cola And Beverage Market. (April 2, 2021). Retrieved from