Swot Analysis of Virgin Group
Swot Analysis of Virgin Group
Swot Analysis Of Virgin Group
SWOT Analysis of Virgin Group
1. STRENGTHS
? Strong brand name.
? Experienced in two different kinds of distribution
– Stationary trade
– Mail ordering
? Location.
– Geopolitical position is good for business.
? Co-existence in the region of 2 seaports and an international airport with direct possibility of export.
– Variety of exports possibilities.
? Large land resources.
– Existence of a powerful technical basis and building firms.
? Ecologically clean environment.
– > 100 km of virgin beach.
? Historical diligence.
– Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development.
? Tradition in industry and an availability of labour force.
? Superior product performance vs. competitors.
? Right product, quality and reliability.
? Expanded IT Sector.
? Highly skilled workforce.
? High budget and enough money for business.
? Less integrated than other big groups like Daimler or Smiths Industries
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2. WEAKNESSES
? Too loose supervision
? Sluggish communication
? Lack of a strategy for development of ports
? Bad transport communication with the port
– Bad organisation of intermodality (connections between transport systems)
? Inherited nature damages made by industrialisation.
– Inventory of environmental conditions is never made
? Demographical situation becomes worse
– Pessimistic attitude toward changes
– No positive motivation for self-development of the inhabitants and labours.
– Poorly developed real estate market.
? Not yet gone public fully.
? Out of date plant and machinery.
3. OPPORTUNITIES
? Can establish themselves in a monopolistic or oligopolistic situation with the help of huge advertising budgets.
? Could expand to overseas.
? Could seek better supplier deals.
? Opportunities for training and retraining.
? Opportunities to obtain information using information technology.
Swot Analysis Of Virgin Group
SWOT Analysis of Virgin Group
1. STRENGTHS
? Strong brand name.
? Experienced in two different kinds of distribution
– Stationary trade
– Mail ordering
? Location.
– Geopolitical position is good for business.
? Co-existence in the region of 2 seaports and an international airport with direct possibility of export.
– Variety of exports possibilities.
? Large land resources.

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Co-Existence And Initiative Of Local Municipal Authorities. (June 21, 2021). Retrieved from https://www.freeessays.education/co-existence-and-initiative-of-local-municipal-authorities-essay/