Clean Drinking Water to African School Children
Essay Preview: Clean Drinking Water to African School Children
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veryone agrees that providing free, clean drinking water to African schoolchildren is a great idea — particularly if they can have fun while collecting it. But for the International Finance Corporation, the key selling point of the PlayPumpTM water system is the simple but ingenious technology and the business model that supports it.
When broken pumps arent repaired, communities are forced to return to unsafe water sources.The PlayPumps systems advertising revenue offers privately funded maintenance without user fees.
Women and girls walking long distances in search of water for their families is a common sight across Africa. They spend hours collecting water from contaminated sources or laboring over hand pumps. That time could be much better spent on economic activities or in school — both of which are vitally necessary for Africas development.
The PlayPump system makes water collection simple by providing an easy-to-use, sustainable source of water. The technology operates much like a windmill on its side; as children spin on the merry-go-round, clean water pumps into a storage tank — a unique feature that other pump technologies dont have. The PlayPump system can generate up to 370 gallons of water per hour, producing a larger volume of water than other manual pumps with considerably less effort.
Four billboards surround the PlayPump storage tank, providing a rare private-sector advertising opportunity. Two sides carry consumer product messages, and the other two carry public service messages. The revenue generated from the advertising pays for the pumps maintenance and ensures each installations sustainability.
For many donors, including the IFC, maintaining village-level water interventions is a major concern. By some estimates, 35 percent of Sub-Saharan Africas improved water sources are out of service at any given time, mainly due to hand pump breakdowns. When broken pumps arent repaired, communities are forced to return to unsafe water sources. The PlayPump systems creative use of advertising