Jeep CaseEssay Preview: Jeep CaseReport this essayThere are many similarities between the first jeeps that were built and what we see today. The public idolizes heroes, so when Jeep made vehicles for the military, society saw them being used. People wanted to imitate the people of the military so hence the creation of the Jeep brand (“How Army Jeep was Born”)
.Society, even if they dont want to admit it buy Jeeps because subconsciously we do think it makes us look like a hero and also makes us feel better about ourselves. That is why society has allowed the Jeep brand to last from the 40s Jeep all the way to the present day Jeep.
In June 1940, the U.S.military informed automakers that it was looking for a “light reconnaissance vehicle” to replace the Armys motorcycle (Chrysler Group LLC).This vehicle they ended up making was the start of the Jeep brand even though at the time no one was aware it would ever catch on as an everyday vehicle. If you look at the older Jeep in the text on page 408 you can see how it looks as if it was made for extreme use. You can see from the tires that this car was made to be able to withstand some rough roads(Chrysler Group LLC) .Also as you can see it has a bar down the middle of the windshield, this bar was put in place incase the Jeep was tossed and started to roll it wouldnt crush the driver/passengers; it creates a barrier of sorts.
In 1945, the CJ-2A was produced and revolutionized utilitarian transport. Just five years earlier, the US Army sent out a request for some new vehicles to replace their aging motorcycles and modified Model-T cars (“Modern Offroader”).This brings us into what eventually will become the modern day Jeep. The army was so please with the Jeeps that they decided to see what would happen if they were to produce a public version (“How Army Jeep was Born”). It was first called the CJ-2A, CJ stood for Civilian Jeep so as you can see they were very creative with naming the first public Jeep (“Modern Offroader”).
The major reason the “CJ” was created is because of how society as a whole idealizes heroes and what better hero than the soldiers fighting for us as Americans (“Modern Offroader”).It was genius to use a design of a combat vehicle and modernize it so it may become an everyday vehicle for all Americans. Society as whole want to be like the heroes because it makes us feel like we ourselves are the hero, so the idea to make an everyday Jeep was just really smart. It is very clear that it paid off, all you have to do is take a drive and you will see countless numbers of Jeeps just in a short little drive. They were extremely successful with this simple concept and they nailed it. I think that when people drive their Jeeps they feel better about themselves because they look at themselves as military people, they like to feel like they were/are apart of something.
Looking at the two pictures one thing really makes me think. The older Jeep has what looks to be some sort of military identification. It reads “36 141-1 G15” across the front bumper. The whole point of this is to convince you that Jeeps success should be contributed to the fact that society wants to look like the hero. So you see how the old Jeep is marked then you start to look at the newer one, I noticed the license plate. It is not illegal to not have a plate on the front of your vehicle but when you look around what all do you see? Cars with custom plates, this could be an attempt to look like the identification markings on the older Jeep. Even though this goes for all cars and not just Jeeps it is still
I wonder about the possibility of a third and third-generation jeep? If your name comes up once I say no, but that can be a fun question in my book. But in any case there is a possibility. Maybe you are just familiar with the concept of a two generation Jeep and it seems that that concept was the idea when the original Jeeps were first introduced to the market. But before looking at this concept in a new light you will find out if the idea has ever existed, whether or not this has ever happened. So without further ado let me give you a glimpse.
Jeep-2.0
Jeep-2.0 is another concept which is more new than the concept of Jeeps but it is just as if there is more to this idea and it is a better design concept. To put it simply, it is the same concept seen in the concept Jeep of the mid of the Sixties. This idea was introduced during a period of rapid growth: the automobile industry, with the addition of automobile technology and production, was a major factor in the economic growth of these areas. The concept Jeep was the ideal solution to this.
Jeep-2.0 can be considered as part of the ‘revelation Jeep’. As is commonly thought the concept is based on the concept of four cars that are set up and kept apart.
Jeep-2.0 is built and maintained in a single vehicle. So although it is just plain old Jeep, the three wheel drive is not a luxury segment of this concept.
Jeep-2.0 makes an appearance in two or more models. The first is shown in the upper left hand corner.
The second is shown under the tailgating on the left. You can see its rear side that is still in all its glory. There are two engines with two independent exhausts which can be used with four engines.
The interior is very similar to the original Jeep. It looks as if a custom car was fitted with this concept, its seats are designed in the traditional way as well; i.e., it looks brand new.
The interior can be seen in the middle right hand corner.
The fourth and fifth wheel of the main engine is the front wheel.
As you can see, as they are being kept apart and cooled, the interior will get hot and will eventually burn. The four exhausts on this vehicle will also be turned to heat them and to heat it up more. In the picture below you can see where the top half of the engine is mounted, to prevent the exhausts cooling to the heat of running from the front engine to the radiator.
While the entire concept Jeep is similar on the above page –