Fashion Marketing Dissertation Proposal21 August 2015Ya-Hsin HsiaoResearch topicOur research topic is celebrity fashion lines and endorsement with celebrities’ own design ideas and analysis. Celebrity endorsement has been widely used at marketing communications in fashion industry to support the corporations’ images (Erdogan, 1999). Sales and net profit could be increased through celebrity endorsement marketing strategy, leading to a higher recall of the product, a better image, and a positive influence on the attitude of consumers towards the brand. The evidence of this could be found from the previous researches that celebrity endorse help advertisement promotion that allow new target markets being entered through the brand marketing strategy (Sherman,1985; Erdogan, 1999).
Yao-Hsin HsiaoRevert Study
Yao-Hsin HsiaoThe original Yao-Hsiao study was conducted for the online fashion market research website fashion.hsin.cn in 2016. As part of it, a team selected celebrities from the audience of the fashion industry, who then used the data of the Yao-Hsiao study as input to create their own Yao-Hsiao survey and a study design with multiple different metrics (Yao-Hsiao), including a survey duration and product duration, sample size to detect trends in the product, and number of respondents who gave an opinion about the fashion industry (Mangaradi, 2004a). We chose the Yao-Hsiao study because it is of such an open field, allowing the participants to see which influencers’ fashion products have influenced their life as consumers. In addition, the Yao-Hsiao researchers analyzed a variety of samples of the social networks such that they could see whether celebrities and brands changed in their way of choosing their fashion products and products (Yao-Hsiao, 1994). In addition, the Yao-Hsiao team collected information from various brands in order to understand the influence celebrities make on their perception of their fashion product products, such as they identify many famous models of their brand and celebrity fans’ views on them, and can identify their favourite brand and brand name of their products (Elis, 2002 ). In addition, the Yao-Hsiao researchers analyzed all sample questions to see which celebrity or group made a change in their fashion products (Konze, 2004). The authors used their samples as their main control. All of the data were retrieved through the Yao-Hsiao researcher’s research portal at fashion.hsin.cn. In this article, we analyze and compare the evidence of celebrity endorsement marketing in fashion marketing research.
Hsin Hsiao Revert Study
Yao-Hsin HsiaoThe original Yao-Hsiao study was conducted for the online fashion market research website fashion.hsin.cn in 2016. As part of it, a team selected celebrities from the audience of the fashion industry, who then used the data of the Yao-Hsiao study as input to create their own Yao-Hsiao survey and a study design with multiple different metrics (Yao-Hsiao), including a survey duration and product duration, sample size to detect trends in the product, and number of respondents who gave an opinion about the fashion industry (Konze, 2004a). We chose the Yao-Hsiao study because it is of such an open field, allowing the participants to see which influencers’ fashion products have influenced their life as consumers. In addition, the Yao-Hsiao researchers analyzed a variety of samples of the social networks such that they could see whether celebrities and brands changed in their way of choosing their fashion products and products (Yao-Hsiao, 1994). In addition, the Yao-Hsiao team collected information from various
Given the advantage of promoting products by celebrity endorsement, it is not surprising to notice the increasing popularity for fashion industry to see the celebrity fashion line. Being an entrepreneur and designer has now become common for celebrities as not only the cost of promotion is hugely reduced as a result of their reputations, allowing themselves representing their brands, but such fashion label can satisfy customers’ needs to follow their fashion icons. My research seeks to analyze the factors of significant impacts on the celebrity entrepreneurship of private label and cooperation with existing brands, which involve celebrities’ own design when starting ventures or develop own fashion lines in the fashion industry. It can be seen that a celebrity entrepreneur of fashion label, Victoria Beckham, who established and lead her own fashion brand, and a collaboration between a stylish celebrity and brand, such as Alexa Chung for AG, are successful examples for launching products that celebrities both endorse and design. Since when celebrities are favored by customers in fashion industry, then the brands they endorse will be automatically associated for people, thus the attitude existing in the market will be positively impacted (McCracken, 1989). It is also suggested by OMahony & Meenaghan (1997) that Furthermore, Celebrity endorsements are an omnipresent feature of marketing at present.
MethodologyTo examine the celebrity endorsement phenomenon and celebrity fashion lines, a Hypothesis that erected in the beginning will be verified through a structured questionnaire responded by selected sample of consumers and case study of