Traditional Business Plan
Traditional Business Plan
Executive Summary
Table of Contents, Figures and Tables
Statement of who you are and what you are selling (Products/Services; Personal aims, vision and mission statement; Management team is there is one)
Statement of innovative opportunity/ strategic positioning and company structure (Include your USP in here). (SWOT; PESTEL?)
Market & Competitive Analysis
Financials (Cash flow forecast (One year minimum); Profit and Loss Account; Balance Sheet; Some estimate of ‘break-even’) (For a 2500 proposal/plan you only need a Cash Flow Forecast, though you will get extra marks if you include other financial statements!)
Marketing and Sales
Operations / Logistics/Human Resources/eBusiness Strategies
Other important information i.e. Intellectual Property
Conclusion and Recommendations
References
Appendices
2500 words for the main body of text (Everything in bold)!
Grading Criteria:
The main thing we are looking for regarding your assignment (Business proposal and plan) is evidence of a reasonably unique business idea, which could be suitable for a start-up, and that it has been thought through regarding the opportunity, USP, markets, competitors and overall strategy. Plus a bit on financial planning, operations and human resources, perhaps also something on internet