Barilla Pasta
Finding: Hence departmentalization, formalization, and centralization
may be related inversely to intelligence
generation, dissemination, and response design, but
positively to response implementation.
Weakness: what if it was formally required for all departments to have a meeting for sharing market intelligence. Then the former statement would not be true.
Finding: The greater the market orientation of an organization,
the higher its business performance.
Weakness: enron had great market orientation but businesss failed due to corruption and poor corporate governance. This contradicts the above statement
Finding: The greater the technological turbulence, the weaker
the relationship between a market orientation and
business performance.
Weakness: ipod was a extraordinary product.When apple released the ipod there were already other portable mp3 players out there like sony. but marketing of the ipod globally made a major impact on sales of the product.
Finding: The weaker the general economy, the stronger the relationship
between a market orientation and business
performance.
Strength: this is true in case of Vodafone india vs other mobile service providers in india. Vodafone’s pug a(dog)dvertising campaign emotionally touched the heart of the citizens of the country. Cultural implication: dogs are popular pets in india. It really gave Vodafone the edge over other indigenous companies like airtel keeping in mind Vodafone is an MNC operating in india
Diagnose the underlying causes of the