Erik Petersen Case – Biometra A&b
Essay Preview: Erik Petersen Case – Biometra A&b
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Problem statement
The case Erik Person at Biometra A&B is a great example of what kind of problems can appear in the particular organization when there is a misfit between General Managers job requirements and personal skills.
As we know from the case Erik Peterson was a fresh business schools graduate and was originally offered the position of a Product Manager in charge of sales and marketing of Biometras catheters. Shortly afterwards because of significant changes in the company he was offered the position of General Manager with overall authority for Biometras operations. He probably received this fast promotion because of the positive interviewing experience with Richard Jenkins, the charismatic president of SciMat medical device group. Here the first issue arises:
* Erik Peterson is promoted to the position of General Manager without any significant executive experience, shortly after graduating and without any coaching but only promises of support from Richard Jenkins, in other words there was huge gap between Biometras General Managerss job requirements and personal skills of Erik Peterson. Because of the lack of managerial experience Peterson doesnt see the “big picture” addressing all current problems with successful catheters launch to the problems with commercial manufacturing operations, to the interpersonal problems between the team members – like between Andrews and Jones, sales and marketing issues etc.
Other following issues appear because of the first main problem stated above:
* Erik Peterson was unable to build and lead a team. We cannot find any proof of teambuilding in the case. He didnt unite his team to achieve a very ambitious goal of launching the catheters project in the stated period. He didnt try to inspire them, to motivate them for the higher goals; he just tried to investigate all the problems by himself without any delegation and trust to his employees;
* Erik Peterson experienced serious problems with interpersonal relations. One of the examples of his failure is his unsatisfactory relations with Dr. Scott Green and Karen Cantor with both of whom he had clashes during orientation in SciMat. In both of the conflicts Eriks mistake was that he was criticized and challenged the work or words of Green and Cantor instead of trying to built relations, asking them a piece of advice as they are both more experienced or praising them for the good results in their area of responsibility. Shortly after building constructive relations it is always easier to give particular recommendations supporting people by the admission of their important role in companys achievements;
Issues analysis
There are following possible solutions for the issues discussed:
1) Huge gap between Biometras General Managerss job requirements and personal skills of Erik Peterson.
Here my recommendations to Peterson would be:
* To meet with Jenkins and to report about Biometras performance from his point of view;
To ask Jenkins for his professional piece of advice how to solve the problems raised;
* To agree with Jenkins to meet once a month to discuss achieved milestones of Biometra, Biometras team results and personal Peterson results as a manager.
Pros – Jenkins could realize finally the problem between misfit of Petersons personal skills and GM job requirements and will try to support and coach Peterson as much as possible as Peterson was his candidate.
Cons – direct communication with Jenkins may cause interpersonal problems between Hardy and Peterson. At the same time we know that Hardy is not that involved.
2) Erik Peterson was unable to build and lead a team
Person should organize a teambuilding meeting where he clearly should explain all the ambitious goals of the project and that they can succeed as a team and should ask his team to support him. On the other hand, Peterson should encourage Hardy to be more involved by explaining the Biometras success is a Hardys success.
Pros – team can support him, which will lead to common success.
Cons – some members of the team can still oppose Petersons efforts to achieve highest results.
3) Erik Peterson experienced serious problems with interpersonal relations
Peterson should talk with Green and Cantor about the following:
* He should explain that he needs their support and advice about Biometras catheters launch and to express his pity for unconstructive
relations between him and them;
* He should inform Green and Cantor about other manufacturing problems and involve them in the decision making about this issue;
Pros – interpersonal relations can be improved.
Cons – Green and Cantor can ignore Peterson approach to improve relations.
Recommendations
My recommendations to Erik Peterson would be the following:
1) He should immediately (before the visit of Knight, Jenkins and Harper) organize an intervening meeting with Hardy and Biometras team. In this meeting Peterson should:
* Set particular milestones and criteria of success so that everybody will understand the ambitious Biometras goals and milestones;
* Encourage and inspire team to achieve these goals and ask for support from all the members of the meeting;
2) He should talk separately with Green and Cantor asking for their support and involvment in the whole product launch. Also Peterson should organize a meeting with Green and Cantor and Costa Rican manufacturer to clarify for them all manufacturing problems so that they can behaive accordingly in the negotioation with KOLs.
2) During the Jenkins visit it is significant for Peterson to explain all the issues to him with the request of his professional advice and future possible monthly meetings about Biometras performance.
Overview