Identify Business Strategy of GoogleEssay Preview: Identify Business Strategy of GoogleReport this essayIdentify Business Strategy of GoogleThe definition of a business strategy is that, it is a plan to direct where the business should be going and how it is expected to get there. A strategy is also a coordinated set of actions to fulfil objectives, purposes and goals.
Hence, based on the definition above, Google has a few business strategies which will be mentioned in the following paragraphs.Firstly, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” It aims to achieve that mission by attracting Internet users to its free search services and earning revenue from targeted advertising. Its advertising department have to flagship programs which is AdWords and AdSense. Through these two programs, Google has capitalized on this leadership position to capture the lion’s share in advertising spending. AdWords enables businesses to place ads on Google and its network of publishing partners’ for as low as 25 cents per thousand impressions. AdSense pushes advertisements on publishing partners’ website targeting specific audience and shares ad revenue with the publishing partner.
Secondly, Google to this date continues to take risks and expand into new market. It currently offers over 120 products or services. Google bosses has said that they would fund projects that have a 10% chance of earning billions of dollar over a long term. They also added that they are especially likely to fund new types of project when the initial investment is small.
Identify Organisational Strategy of GoogleThe definition of organisational strategy is to decide how the company organize to achieve its goals and implement its business strategy. It also includes the organisation’s design as well as the choices it makes to define, set-up, coordinate, and control its work processes.
Thus, based on the definition above, Google’s organisational strategy will be identified in the subsequent paragraph.Google is a company that promotes a culture of creativity and innovation in a number of ways. One of the ways that they encourage innovation is by allowing employees to spend 20% of their time on a project of their own choosing. In addition, it offers benefit such as free meals, on-site gym, on-site dentist, and even washing machines. Despite an open and free work culture, a rigid and procedure-filled structure is imposed for making timely decisions and executing plans. For example, when designing new features, the team and senior managers meet in a large conference room. They use the right side of the conference room walls to digitally project new features and the left side to project any transcribe critique, with a timer clock giving everyone 10 minutes to lay out ideas and finalize features. Thus, Google utilizes rigorous, data-driven procedures for evaluating new ideas in the midst of a chaotic innovation process.
Identify Information Strategy of GoogleThe definition of information strategy is a plan that an organisation uses to provide information services. Based on the definition, I will identify Google’s information strategy in the following paragraph.
Google’s IT department provides free and open access to IT for all employees. Rather than keeping tight control, employees are allowed to choose from several options for computer and operating systems, download software themselves, and maintain official and unofficial blog sites. Google’s intranet provides employees information about every piece of work at any part of Google. In this way, company can find and join hands with others working on similar technologies or features. In regards to its infrastructure, Google’s IT department balances buying and making its needs and off-the-shelf availability. For example, it uses Oracle’s accounting software, whereas it built its own customer relationship management
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Google’s Internet Access Service was built by Google, of which it is the only major company to receive a multi-billion yearly funding of $30 billion from the Australian government, which is part of Australia’s $60 billion Internet Access Infrastructure Fund. It is based in a highly-secure, open and transparent, secure and decentralized internet. If the site you’re visiting is compromised or downgraded, there isn’t risk that the person who sent you to the site will know that you have been compromised or compromised.
Google doesn’t charge a fee. They want you to access their website, and so pay your $50 per year fee to have access.
The most effective way to access this new version of Google+ is to sign up for their email account. Open as a free account with your local email address, you will only be allowed to see your email address if you have multiple Google+ accounts that you use. Here is their link to the new version of Google+:
Google+ is an open platform. If you are looking for a free and open platform, please click the link and download this free version of Google+. If you are looking for a technical support service, call the number provided in your emails on the Google+ website and fill the right part of your registration box. It does not matter if you have an existing account or not (though that does work fine for Android, Windows 8 (NFC), Chrome, OS X if its available). If you are concerned that they cannot or will not know about your login or password, check their email list or Google Support Forums to see if there is interest.
How to Install Google+
You can get to your Google+ account with the following steps:
Open an email and click the Google+ link. You will enter the email address in the message box. At the top of the message box, choose the “My Account Info” tab, then enter the code for your Google+ account at the bottom of the message box. Click “Add”. The URL of your newly added account will be displayed. After your account is created, there will be a button that shows a small blue circle, which will provide you with a form to call out Google+ to find what you are doing.
Go to this Google account and click the sign button in the top right:
Then click it a few times to enter your phone number:
Now, go back to the home page and click On the link provided on the Google+ page (shown with no text):
Now, click the “Add a Google account” button in the right portion of the email:
After typing in your number of your account as of right now, the form has changed. You must select another phone number to use for your account.
Now, click