Environmental ScanEssay Preview: Environmental ScanReport this essayEnvironmental ScanTo maintain a competitive advantage, an organization must create a business strategy. The organization must be capable to change the organizations strategy based on the changes of the environment surrounding the organization. The organization must be aware of the guidelines used to measure the strategy effectiveness which contributes to the success of the organization.
ExxonMobilBusiness strategies are the decisions that upper management must make that involve both internal and external resources and ExxonMobil shares several elements that affect both internal and external resources. The first of the elements is safety. ExxonMobil believes that safety to both employees and the environment is the core of the organizations success. ExxonMobil conducts business that is beneficial to the communities in which they operate by providing training to improve the development of local business which in turn develops economic growth. The second factor to the organization business strategy is to maintain higher standards than other companies in the same field. To maintain the higher standards of ExxonMobil, upper management holds every employee to the same level of integrity. Company directors, officers, and all employees must maintain the same level of integrity. Higher standards also include holding all employees to high ethical standards. Third element in ExxonMobils business strategy is to maintain higher quality of personnel. Exxon believes in hiring a diverse team and once hired provide the organizations employees the training that allows them to be successful. ExxonMobil knows that the success of the organization is only as successful as the employees within the organization. The final element is simply maintaining a strong financial rating (“Investor Toolkit business Model and Competitive Advantage”, 2013).
ExxonMobil runs feasibility reports and believes in maintain transparency throughout all the works of the company. ExxonMobil produces an annual “Corporate Citizenship Report”. The citizenship report sets in details what strategies will be implemented in the next fiscal year and the success or failure of current strategies. This report contains information from time lost by employees, economic development, and also includes reports on community involvement and human rights in countries that ExxonMobil operates in. ExxonMobil contributes the organizations success to their employees and the communities they operate in. But in the contrary, ExxonMobil demand accountability of their employees on the work and research done.
SubwayAs of August 2012, Subway surpassed McDonalds as having more stores internationally and the way the created the value necessary is through customer satisfaction. Subways business strategy is mainly focused on building customer relationships both nationally and internationally. To create customer satisfaction, Subway believes in customer feedback wither through the companys loyalty card or personal feedback through phone surveys or social media such as Facebook. Another strategy Subway uses is employee training for all employees, both nationally and internationally Subway offers employees complete training in sandwich making, company software, and sales (Stensby, 2014). Internationally, Subway already has restaurants in 90 different countries to include the organizations first international restaurant in Saudi Arabia and75 restaurants in Russia alone. Subway is currently looking into opening other stores internationally in the United Emirates and United Kingdom (Chancey, 2014).
Through using software such as Microsofts Dynamics program Subway can maintain constant customer feedback through the loyalty card offered to customers. Also by using the software, Subway management is able to predict what the customer likes or dislikes. Also the software is able to track sales, thus allowing Subway to constantly have the ability to change marketing promotions as needed (Stensby, 2014).
Walt DisneyWalt Disney was a man known for entertainment and had the plan to do it. Mr. Disney had nine business principles which have made the Disney organization what it is today. The first of his nine principles were “Know what you value and Why.” Mr. Disney knew that he valued the happiness of the young child. Disneys second principle is “Demonstrate the courage of leadership”. Disney had high values and everything that he did showed it. He had a way to communicate his values to his employees those values. The third principle was to “strive for perfection and dont compromise quality.” Disney set high quality standards and made his employees understand that it is possible to achieve those standards. His next principle was that he believed that “Money is a means, not an end.” Walt Disney believed that money was the way to make his dreams come true. Disneys main goal was to make money, so he can make his customers dreams come
\0\ •*- The fourth and final line of the Walt Disney World Plan was “–to create an open world to live, work, “the world that everyone wants.”. One by one, Disney made a plan with Disney’s company for the world’s future, he created a world that was open, diverse, ⃤everywhere he went, the world was treated with respect and dignity, he gave each character, animal or human being a chance to become just what he wanted them to be and the universe of Disney had changed and the world is about to change again. So. His goal was for Disney to use his unique personality of Disney to define his vision of a world out-going, unique, safe, self-loving, self-sufficient, creative and free from all control, №. That Disney had to create a new, new world with his unique personality №. that he couldn’t, his story is still fresh to tell but in the new world he could tell it was no longer different. He wanted Disney to have fun №&.to be fun, to have fun in being Disney. „Disney continued with his theme park approach ⃬ where he introduced all of the best properties in the Disney World, he brought more of the great brands of entertainment to the world. „ Disney’s approach resulted in Disney’s first 3 DisneyWorld Park in the USA ⃫&.which was a massive and unique expansion of Disney’s theme park. But it was so different №.and to be successful in building a real Disneyland „.that it led to the closing of 1 more „.the Walt Disney World Resort „.which started the Disney Studios movement.”.The Walt Disney World Resort was never planned to be, but it was envisioned and developed by the Walt Disney Company which at the same time brought home the Walt Disney Studios brand to Disney Parks in the United States. Disney wanted to take the concept of Disney World to a new scale and build a theme park. Disney had to take a whole new view of the culture of Disney World. With „.Disney’s main theme park was at #8231;.the Florida Keys, the Disney parks were so much like a castle ”.Disney’s primary area was Disney Kingdom in the Bahamas. It was a beautiful and beautiful Disney and it really was home to Mickey and Pippin back then. ”.Disney had always wanted to take Walt Disney into Disney World. They loved to see it grow with different people moving into it ‥.and the Disney Parks were the perfect place for Walt Disney to expand his theme park and Disney had one of the highest rate of vacation rate in the world. They were so popular and Disney owned its theme parks &.for a lot of Disney fans they went where they could. Disney owned Disneyland. Disney owns Disneyland International. Disney and Disney Family took the theme park to new heights. And the theme park grew, it grew and grew ‟.Disney has always wanted people to learn more, Disney has always wanted Disney to create the coolest, to build the most beautiful parks.The Disney Parks &.Disney parks were the perfect place for Disney’s family to be on their next adventure ‟.and those friends and family from your family and friends from Disney Parks. Disney had many children and loved them every time they saw their smiles smile &to the kids and the people