Roses & More Flower’s Galore
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Table of Contents
Purpose Statement
Executive Summary
Business Information
Personal Financial Statement
Business Description
Business History
Personnel and Organization
Marketing Information
Market Analysis
Market Research
Competitors
Market Segments
Target Market
Marketing Mix Strategy
Products/Services
Promotions
Distribution
Pricing
Suppliers
Marketing Goals
Financial Information
Use of Loan Money
Start-Up Costs
Profit and Loss Statement
Cash Flow Information
Balance Sheets
Revenues vs. Costs
Financial Projections
Assumptions
Growth Projections
Financial Projections
Appendices
Purpose Statement
Our purpose at Roses
Give a list of your goals for the business, with measurable, definite outcomes. Explain how youll measure your progress on each goal.
First goal, dates, measurements
Second goal, dates, measurements
Third goal, dates, measurements
If you are starting a business and need to borrow money, state the amount of loan money you need, how much capital you have, how long youll need to pay the loan, the purpose of the loan, the results of the loan, and the collateral youre putting up.
Executive Summary
Give a brief, concise overview of your business plan, including the companys name, location, history, management, products, growth projections, and so on. Give the name, address, phone number, fax number, and e-mail address of a contact person inside your company.Business Information
In this section youll give an overview of your business. Give your companys name and location. Describe the building (you can also include a scanned photograph of it). State the nature of the business and what kind of business it is (partnership, private, public, whatever). Give the date the company will be open for business. List the names of the owners and how to contact them (addresses, phone and fax numbers, e-mail addresses).
Personal Financial Statement
If you are starting a business, briefly explain your current finances. You may need to include the last 3 years tax returns and a credit report.
Business Description
Give a detailed account of your business. List and explain the good characteristics of your business that will help you succeed.
First characteristic
Second characteristic
Third characteristic
List the hours your business will be open. Give a brief overview of how you see daily operations running. Explain your accounting processes and quality-control systems. The types of information you give depend on what kind of business you run.
Business History
Give a history of your business. Who founded it and when? Why? Give the purchase or startup prices and reasons. Explain the market growth or sales trends that made this business possible.
Personnel