Freshii
NameKarsh SunejaStudent Number300948143Course and SectionBUSN732006_2017FDate12/18/2017Professor Ian D. Kennedy A Research ReportFRESHIIStory of FreshiiThe concept of Freshii arouse at the time when Matthew Corrin, a fashion designer with Oscar de la Renta, New York city got inspired from the notion of “mom-and-pop” that offers fresh food but lacking service & branding. With this concept, he thought of a transformation to the fast food business with a unique idea of branding, and then after lots of hardwork, in 2005, he came up with Freshii, an idea that would transform people’s food preferences across the globe.Meet: Matthew CorrinMatthew Corrin, the founder & chief executive officer of Freshii was awarded with number of glorious titles like, Ernst & Young’s entrepreneur of the year, Canada’s top 40 under 40, top 30 under 30 for Inc. Magazine and the professional restaurateur of foodservice by Canadian association.Apart from the awards, in 2015, Matthew was seen on a hit television program, “undercover boss”, screening as the youngest business executive. He was also loved by the viewers on CBC’s Dragon’s den show as a future info den. He was also interviewed and featured in popular magazines like CNN, fortune & Bloomberg TV.
About FreshiiFreshii, a healthy food venture that offers health conscious people with energizing eatable items. It has a diverse menu that can be customized as per customer preferences that includes variety of salads, smoothies, yogurt and other foods.It was found in 2005 & since then Freshii has opened hundreds of outlets in cities and countries around the world. The key highlight is its availability, scattered from cosmopolitan areas to small towns.ProductsFreshii has variety of products available in each store. Some of the common products are mentioned below:Gold Roots: Freshii’s most popular product which is served at limited times. It is made of kale & brown rice adding beet slaw with goat cheese and adding cranberries, green apple, pumpkin seeds, and balsamic vinaigretteSalads and Wraps: Enjoy fresh salads and wraps with mouthwatering taste and full of proteins.Metaboost: A salad boosting your stamina with spinach, fried greens & kale, on top of mango, almonds, carrots, edamame, balsamic vinaigrette and goat cheese.Bowls: Energize your meal with protein choosing bowls specially made for you.Buddha satay: Rice noodles with veggies (broccoli, carrots, cabbage, crispy wontons, and green onions) served with spicy peanut sauce.Burritos: Amazing Mexican tortillas with filling that works as a complete healthy meal.Smokehouse: Smoky tortillas filled with brown rice, aged cheddar, red onions, tomatoes, corns and black beans with spicy yogurt sauce.Soups: Hot and spicy nutritious soups which will blow your mind.Southwestern: A delicious start to your meal with a soup containing chicken broth, brown rice, tomatoes, black beans, corn and aged cheddar.Frozen Yogurt: Enjoy low fat frozen yogurt with two toppings to choose from almonds, Choco chip, dried cranberries, honey, mango and walnuts.Juices and smoothies: Juices and smoothies made with low-fat frozen yogurt.In addition, you can also make customized meals choosing bases, premium & basic toppings, proteins and dressing & sauces.Success and challenges faced by the companyFreshii has a total of 200 units after it has opened 120 units in 2015 and planning to multiply its numbers by this year. While giving an interview with business insider, Corrin, the CEO said, Instead of just counting our numbers in growth, consider the amount of wealth we have invested to achieve it.The brand has not done any investment on advertisement and even received funds less than five million in comparison to different multi-million dollar competing brands like Sweetgreen and Dig Inn. Regardless of this fact, its sales is pacing and competing competitors, and all this is due to research & studies that makes the largest brands within the world tick.