Brl Hardy Cace – Case Study – not kathryn
Search
Essays
Sign up
Sign in
Contact us
Tweet
Index
/Business
Brl Hardy Cace
BRL HARDYA Written Analysis of the Case Presented to the Faculty of School Business and GovernanceAteneo de Davao UniversityE. Jacinto Street, 8000 Davao CityIn Partial Fulfilment of the Requirements for the SubjectManagement 210KATHRIN PEARL PASCUAHANNAH MAY GILBERNADETTE PEREZI.Executive SummaryII.Problem Statement        BRL Hardy is now facing two major files that is involving major decisions that would shape the future of the whole company. First, they’re still facing a problem in the disappointing market launch of Mapocho and now Carson is proposing to launch a new line of Italian wines developed in collaboration with Sicilian winery which is called D’istinto. Second, Carson wants to globalize the UK-based management by launching Kelly’s Revenge but the parent company was promoting Banrock Station, a product it had launched successfully in Australia which now also wants to roll out as a global brand. III. Objectives of the StudyGeneral: To resolve the conflict or misunderstanding between the top managers of the BRL Hardy Australia and BRL Hardy Europe and develop new strategies that will contribute to the growth of the entity.Specific:To decide whether which of the two brands: Kelly’s Revenge or Banrock Station should be launched first.To fix the disappointing market launch in the production of Mapocho first before launching the new product which is D’istinto. To analyse the strengths, weaknesses, opportunities and threats that could influence the company.Situational AnalysisSWOTA.1 Internal Factor Analysis summary (IFAS)Internal FactorsWeightRatingWeighted ScoreCommentsStrengthsS1: Competitive top management bodyS2: Brand and ReputationS3: Marketing Strategies0.200.250.104430.8010.30Top level managers were able to handle the company well and generate good marketing strategies.Australian wines became “hot trend” throughout the international wine community.If improved, it might be a quality to success.Total0.552.1WeaknessesW1: Decentralized management styleW2: Marketing Budget W3: Increase Debts or Losses0.200.150.1054310.600.30Inharmonious relationship among managers created conflict within the company.The Company previously suffered from financial struggle.Launching brands after another without knowing the risksTotal0.451.9Grand Total1.004
Continue for 3 more pages »
Read full document
Download as (for upgraded members)
Citation Generator
MLA 7
CHICAGO
(2015, 08). Brl Hardy Cace. EssaysForStudent.com. Retrieved 08, 2015, from
“Brl Hardy Cace” EssaysForStudent.com. 08 2015. 2015. 08 2015 <
"Brl Hardy Cace." EssaysForStudent.com. EssaysForStudent.com, 08 2015. Web. 08 2015. <
"Brl Hardy Cace." EssaysForStudent.com. 08, 2015. Accessed 08, 2015.
Essay Preview
By: not kathryn
Submitted: August 5, 2015
Essay Length: 930 Words / 4 Pages
Paper type: Case Study Views: 914
Report this essay
Tweet
Related Essays
Thomas Hardy
Thomas Hardy Thomas Hardy was born in 1840 at the Village of Upper Bochampton. He was the child of a country stonemason. Hardy was the
1,484 Words  |  6 Pages
Thomas Hardy
Thomas Hardy Thomas Hardy was born in 1840 at the Village of Upper Bochampton. He was the child of a country stonemason. Hardy was
1,484 Words  |  6 Pages
Brl Hardy: Globalizing an Australian Wine Company
Case Study 1 : BRL Hardy: Globalizing an Australian Wine Company To: Chris Day, Group Strategic Planning Manager (BRL Hardy) From: Strategic advisor Re: Evaluation
3,249 Words  |  13 Pages
Brl Hardy
A. Exploration of Issues A. 1. Merge Conditions Although BRL and Hardy were in the same line of business and had many of the same
1,794 Words  |  8 Pages
Get Access to 89,000+ Essays and Term Papers
Join 209,000+ Other Students
High Quality Essays and Documents
Sign up
© 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers
Essays
Sign up
Sign in
Contact us
Site Map
Privacy Policy
Terms of Service
Facebook
Twitter