Essay About Brand Nameexotic Island Peanut Butter And Inc.Island Peanut Buttermarketing Planv

Consolidated Foods Marketing Plan
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CONSOLIDATED FOODS, INC.ISLAND PEANUT BUTTERMARKETING PLANV.  MARKETING STRATEGIESBRANDING & BRAND NAMEExotic Island Peanut Butter, your peanut butter for all generations, natural, old fashioned, aflatoxins-free, affordable and at your reach anytime. Experience the taste of an Exotic Island in a peanut butter with customer’s health is the top priority. PRODUCT LINEPeanut Butter Flavors                 Primary Consumer Purchaser                Decision-Maker Original                        Adults and children                         Mothers/Wives Creamy with Honey                Adults and children                        Mothers/Wives Sweetened                         Children                                 MothersReduced Fat/Zero Fat                Adults                                        Mothers/Wives/SinglePRODUCT WARRANTIESOnly pure and natural without any additivesTested by BFAD free from aflatoxinsFreshness guaranteed up to Eight Months through expiration dates printed on the packagingPACKAGINGHigh-shelf-profile, square-shaped glass container that could stand out on the grocery shelf of 8 different sizes (4 oz., 6 oz., 8 oz., 12oz., 13 oz., 18 oz., 34 oz., and 36 oz.).Deodorant-style peanut butter jars for 13 oz., 18 oz., 34 oz., and 36 ozWith an exotic island design and catchy font for all agesPRICING STRATEGYPrice for original exotic island peanut butter (13oz) – P49.95Price for Creamy with Honey & Sweetened (13oz) – P54.95Reduced Fat/Zero Fat (13oz)  – P59.95SALES & DISTRIBUTION METHODSWider Sales in Mindanao and VisayasHeadquarters or Centers and Sales Representatives in Visayas and MindanaoExpand Roster of Distributors and Dealers specifically in Visayas and MindanaoADVERTISING COPY STRATEGYFRESH-ROASTED, PEANUT BUTTER DELICIOUSNESS IN EVERY SPOONFUL.  The road may be bumpy or smooth, chunky or creamy, but all roads lead to Exotic Island Peanut Butters — stir up something special.ADVERTISING MEDIA STRATEGYWebsite Social Media (Facebook, Twitter, Instagram)Tri-Media AdvertisingTV (ABS-CBN and GMA 7) – 30 sec morning slot and evening slotCinema AD (Luzon, Mindanao, Visayas)Print Ads (Newspaper) – Philippine Daily Inquirer & Sun StarSALES PROMOTIONPartner with any Coffee Shops or Bread Shops for a unique offering involving Exotic Island Peanut Butter VariantsTaste Testing in leading Grocery Stores in the CountryLoyalty card with discounts on the 10th buysPUBLICITYTri-Media Ads on aflatoxin-free Exotic Island Peanut Butter Tri-Media Ads on Corporate Social Responsibility specifically on Environmental Sustainability (for every purchase of 36 oz. P1.00 will go to the SAVE the EARTH movement)IN-STORE MERCHANDISINGLabeling the products to motivate the customer to buy Exotic Peanut ButterLarge displays attract attention and boost sales.¾ of the Shelves for the spreads will be occupiedDisplays on check-out counterVI.  ACTION PLANNINGWHATWHOWHENHOWHOW MUCHCreating a Marketing Team Minimum of Five maximum of Seven from a variety positions within the company headed by the Marketing Director3rd  quarter of 2016Marketing Team Meeting and Brainstorming:Research Potential of new product lines and clientsP30,000.00New Product Line Offering PlanMarketing TeamEnd of 3rd Quarter 2016New Product Offering with an analysis of its potential customersP30,000.00Implement New Product Line OfferingMarketing Team 1st Quarter of 2017Sales & Distribution MethodsAdvertisingSales PromotionPublicityIn-Store MerchandisingP2MEvaluation of New Product Line OfferingMarketing Team 4th Quarter of 2017Customer Satisfaction SurveysP30,000.00