The Big Cheese of Mouse Traps.Essay title: The Big Cheese of Mouse Traps.COMPANY CASE: TRAP-EASE AMERICA:THE BIG CHEESE OF MOUSE TRAPS.Question No. 01:Martha and the Trap-Ease America investors believe they face once in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Answer:Once in-a-lifetime opportunity, specifically in the case of selling a product can be best availed by:Developing effective strategic plansSetting unique and more achievable goals and objectivesCreating strong customer relationshipsSegmenting and targeting the market and the proper positioning of the productDeciding effective marketing mixManaging the marketing process that is analysis, planning, implementation and control.Mission Statement Written By the Group:We sell new and improved mouse traps!Mission Statement Suggested:To endow with its shared sense of purpose, expertise and professional approach, Trap-Ease will strive to provide innovative and solution oriented product specially for a good housekeeping!
Risks to the Site:
1. A combination of business-grade controls, sophisticated software monitoring and tracking systems, and the ability to control the behavior of different devices can cause the performance of traps to be adversely affected by different user behavior and products.
2. Traps require specific security procedures to be implemented in a wide variety of circumstances.
3. Traps may include:
Handling or storing information, such as passwords, credentials, etc. or creating security passwords, passwords or any other information that can be accessed through a secure communication chain.
Accessing or storing sensitive information, such as key combinations, PIN codes, or any other information used in computerized security operations as well as in automated systems such as a computerized or automated system for security purposes.
Custodial intrusion, denial of service or other attacks, such as cyberattacks.
Remote access to users’ information, which can include the location or telephone call history of anyone who is not logged into, or the name and telephone number of anyone who is.
The products we sell will require security software in order to function in operation with this device.
Our products and services are not intended to improve how visitors see our site.
Security Solutions
Please visit our Contact Center if you have some questions regarding our products.
For information regarding any of your questions from the general public or for assistance in dealing with any problem with us:
Risks to the Site:
1. A combination of business-grade controls, sophisticated software monitoring and tracking systems, and the ability to control the behavior of different devices can cause the performance of traps to be adversely affected by different user behavior and products.
2. Traps require specific security procedures to be implemented in a wide variety of circumstances.
3. Traps may include:
Handling or storing information, such as passwords, credentials, etc. or creating security passwords, passwords or any other information that can be accessed through a secure communication chain.
Accessing or storing sensitive information, such as key combinations, PIN codes, or any other information used in computerized security operations as well as in automated systems such as a computerized or automated system for security purposes.
Custodial intrusion, denial of service or other attacks, such as cyberattacks.
Remote access to users’ information, which can include the location or telephone call history of anyone who is not logged into, or the name and telephone number of anyone who is.
The products we sell will require security software in order to function in operation with this device.
Our products and services are not intended to improve how visitors see our site.
Security Solutions
Please visit our Contact Center if you have some questions regarding our products.
For information regarding any of your questions from the general public or for assistance in dealing with any problem with us:
Question No. 02:Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?Answer:Martha has selected the appropriate segment of market for these traps, the women, but its sale can be extended to a few other segments such as the small shops and stores or may be in office setups.
Question No. 03:How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?Answer:The company has positioned the product for chosen target market by:Displaying the product at booths in trade showsRunning feature articles in magazines and articles in various popular press and trade publicationsSubjecting the product in numerous talk shows.The company has given the image of Trap-Ease to the customers as: it is more advantageous, safe and easy to use product when compared with traditional spring loaded traps or poisons as it is posing no injury or poisoning threat to children or pets. Furthermore, with Trap-Ease, consumers can avoid the unpleasant “mess” they often encountered with the violent spring loaded traps, specially the targeted women who do not like the traditional traps. The trap creates no “clean up” problem. Finally, the user could reuse the trap or trap or simply throw it away.
The positioning of the product could be improved by expanding the segments of target customers such as the shop keepers and in the cabins of offices setups by making them to believe that it is useful to them as well. To gain competitive advantage, the company could offer greater value to target customers by means of discounts or some other ways of sales promotion.
Question No. 04:Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?Answer:Current marketing mix for Trap-Ease by means of 4Ps:Product:Quality: AverageDesign: Consisting of a square, plastic tube.The tube measures about 6 inches long and 1-1/2 inches in diameter. The tube bents in the middle at a 30-degree angle, so that when the front part of the tube rests on a flat surface, the other end elevates. The elevated end held’s a removable cap into which the user places bait (cheese, dog food, or some other aromatic tidbit). The front end of the tube has a hinged door. When the