International Marketing
Essay Preview: International Marketing
Report this essay
Question 1
1 out of 1 points
Which of the following factors exacerbates the volatility in demand in industrial markets?
Answer
Selected Answer:
Professional buyers tend to act in concert.
Correct Answer:
Professional buyers tend to act in concert.
Question 2
1 out of 1 points
Why are Japanese and German firms generally better at managing market volatility than American firms?
Answer
Selected Answer:
They value employees and stability very highly.
Correct Answer:
They value employees and stability very highly.
Question 3
1 out of 1 points
If a country has reached an economic development level where there is a focus on manufacturing of both semidurable and nondurable consumer goods and goods demanded relate to equipment and supplies to support manufacturing, which stage of Rostows five-stage model of economic growth is the country in?
Answer
Selected Answer:
Takeoff
Correct Answer:
Takeoff
Question 4
1 out of 1 points
The perception of quality rests solely with the:
Answer
Selected Answer:
customer.
Correct Answer:
customer.
Question 5
1 out of 1 points
Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?
Answer
Selected Answer:
Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks.
Correct Answer:
Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks.
Question 6
1 out of 1 points
With respect to universal standards in the sales of international products, which of the following statements is most applicable?
Answer
Selected Answer:
There is a lack of universal standards.
Correct Answer:
There is a lack of universal standards.
Question 7
1 out of 1 points
Which of the following is the international organization that is attempting to synchronize standards for several international industrial sectors?
Answer
Selected Answer:
The Global Harmonization Task Force
Correct Answer:
The Global Harmonization Task Force
Question 8
1 out of 1 points
ISO 9000 involves the:
Answer
Selected Answer:
registration and certification of a manufacturers quality system.
Correct Answer:
registration and certification of a manufacturers quality system.
Question 9
1 out of 1 points
According to research, after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?
Answer
Selected Answer:
These services are almost always more profitable than the actual sale of the primary good itself.
Correct Answer:
These services are almost always more profitable than the actual sale of the primary good itself.
Question 10
1 out of 1 points
B&F Advertising Agency has just acquired a significant piece of Oracles multimillion-dollar advertising business. Oracle would particularly like B&F to come up with creative ideas for Oracles recent expansion into the lower Asian markets of India and Indonesia. To facilitate accommodate Oracle, B&F has now opened offices in two Indian cities and one Indonesian city. What would be the proper term to describe what B&F is doing with its own expansion into the above Asian markets?
Answer
Selected Answer: