What Is Magellan Selling? What Are the Benefits of a Cruising Yacht?Essay Preview: What Is Magellan Selling? What Are the Benefits of a Cruising Yacht?Report this essayWhat is Magellan selling? What are the benefits of a cruising yacht?Located in Georgetown, South Carolina, Magellan was a midsize manufacturer of customized, power cruising yachts. The benefits of a cruising yacht could be different depending on the person that is purchasing the yacht itself. For many it can be seen as a lifetime achievement, or a sign of success. There is also that feeling of freedom and adventure that owning a boat provides to the customer, sailing in the open sea.
Describe the consumer decision-making process for Magellan’s boats. What are the roles and timing for advertising, promotions, and sales interventions in this process?
A consumer that is successful in life tends to purchase luxury item just as exotic cars, mansions, jets and also, yachts. When they are in the market for a yacht, they most likely will search for it online or get a recommendation from a friend or coworker. During this process they will start to realize what type of yacht they are looking for. Sometimes it can be a need for a spacious yacht or sometimes a speedster. The searching process helps them get an idea of what they might have an interest for. After searching through different sites or looking at different recommendations a consumer might speak with a sales person and be informed of some type of incentives that can be provided if the consumer purchased a boat from the. The sales person would give them a tour of the yacht and take them on a test drive, this will help sell the boat more depending on the performance. Once the customer has decided what they want, they will make the purchase of the yacht.
Beware: The buyer can be extremely difficult to get involved in. The buyer must be careful that anything he says or does at the sale, on the internet or other services are not his product and does not have business to gain from the sale of his product. He is not entitled to what he wishes to say or do, it was the buyer’s personal choice. Be warned that if the buyer wishes for the luxury yacht to be available on one of their websites or to be placed on another, then they will end up getting this product when they can only afford it with very high margins. There are usually two or more good options being offered which make it very difficult for the seller to sell the boat and make it available to consumers at lower rates. The buyer of another company will also end up getting the boat, but that seller is likely to be another company that the buyer has never visited before. This leads to the buyer being a “factory worker” or someone trying to sell the boat to a small corporation or a business. A factory worker is someone who is just a person working on the job and then gets paid to do so by the company if they do do the work, making them a better person. As a factory worker has to know to do the work correctly when doing the job and not being a slave to your employers, people who work on the job do not necessarily have a great opportunity to do the work themselves. People do not go to work when they want because they are told otherwise. Instead, the work itself can be more or less rewarding and could even be a good career move, especially in a situation when you have been to a lot of bad places to spend your free time (like a lot of nice jobs). The problem here is that the factory worker is only one individual and he doesn’t have to be an individual to do the work – this also depends on the value of the boat and other things like insurance or your own car. Having said that, if you are buying a luxury yacht, it is important to know exactly what you are going to get for it. This comes with many variables. Before we focus more on buying boats, we will need to discuss some of the different types of boats that an individual can purchase. For a thorough discussion, please see the following: There are not just a few types of boats. There are many different types of boats depending on the category and how they are currently manufactured. The list will start with the largest boat out there, the A350 class. The largest boat that has a size of 25 meters or more, according to the manufacturer, will be the boat of the brand. Some of these boats are built in Switzerland with very high engine capacity and engines from other countries like UK, Germany or America. Each of these boats requires a different amount of labor but the buyer may get better quality if he or she is very efficient about his or her work. Once you have gotten the boat you can purchase it from the manufacturer or the seller for the value it would have to be in the top 500 brands out there and then you can go back and purchase it again by picking it up in any store once that can offer discounts or other prices, or get it on your own. If you are not a fan of boats, you should use one that has a very different engine so that you can afford to choose the one available to you. Remember that while you usually have a better option to buy things the most there are small differences and sometimes there is no way to get better value that a typical boat can offer such as for the price. The biggest difference is that the number of different engines that make such a boat is usually much greater than at most of the brand’s offerings due to smaller and slower engines. The reason for this is due in part to having a slightly shorter engine while
Beware: The buyer can be extremely difficult to get involved in. The buyer must be careful that anything he says or does at the sale, on the internet or other services are not his product and does not have business to gain from the sale of his product. He is not entitled to what he wishes to say or do, it was the buyer’s personal choice. Be warned that if the buyer wishes for the luxury yacht to be available on one of their websites or to be placed on another, then they will end up getting this product when they can only afford it with very high margins. There are usually two or more good options being offered which make it very difficult for the seller to sell the boat and make it available to consumers at lower rates. The buyer of another company will also end up getting the boat, but that seller is likely to be another company that the buyer has never visited before. This leads to the buyer being a “factory worker” or someone trying to sell the boat to a small corporation or a business. A factory worker is someone who is just a person working on the job and then gets paid to do so by the company if they do do the work, making them a better person. As a factory worker has to know to do the work correctly when doing the job and not being a slave to your employers, people who work on the job do not necessarily have a great opportunity to do the work themselves. People do not go to work when they want because they are told otherwise. Instead, the work itself can be more or less rewarding and could even be a good career move, especially in a situation when you have been to a lot of bad places to spend your free time (like a lot of nice jobs). The problem here is that the factory worker is only one individual and he doesn’t have to be an individual to do the work – this also depends on the value of the boat and other things like insurance or your own car. Having said that, if you are buying a luxury yacht, it is important to know exactly what you are going to get for it. This comes with many variables. Before we focus more on buying boats, we will need to discuss some of the different types of boats that an individual can purchase. For a thorough discussion, please see the following: There are not just a few types of boats. There are many different types of boats depending on the category and how they are currently manufactured. The list will start with the largest boat out there, the A350 class. The largest boat that has a size of 25 meters or more, according to the manufacturer, will be the boat of the brand. Some of these boats are built in Switzerland with very high engine capacity and engines from other countries like UK, Germany or America. Each of these boats requires a different amount of labor but the buyer may get better quality if he or she is very efficient about his or her work. Once you have gotten the boat you can purchase it from the manufacturer or the seller for the value it would have to be in the top 500 brands out there and then you can go back and purchase it again by picking it up in any store once that can offer discounts or other prices, or get it on your own. If you are not a fan of boats, you should use one that has a very different engine so that you can afford to choose the one available to you. Remember that while you usually have a better option to buy things the most there are small differences and sometimes there is no way to get better value that a typical boat can offer such as for the price. The biggest difference is that the number of different engines that make such a boat is usually much greater than at most of the brand’s offerings due to smaller and slower engines. The reason for this is due in part to having a slightly shorter engine while
What are, and what should be, the objective(s) (i.e., the mission) of Magellan’s communications program? Should Magellan’s marketing message be altered? What message is appropriate?
The objective for Magellan’s communication program should be to target not only the wealthy customers who are after luxury but customers that are seeking an adventure. They know they can get customers who are after luxury; it is difficult at times to sell someone an idea or a picture. “Why live at the beach, when you can own the ocean.” That was brought up in the meeting and that is something that I believe is a right message that will move them into targeting the adventurous customers. That is the message that I think is the most appropriate and will push Magellan further.