To Get the Message Across to OthersThe basis of all communication is to get the message across to others. There are many venues to assist in accomplishing this, from a telephone, a news paper, magazine, and television. Increasingly becoming more popular is the capability of utilizing the social network service, an online service platform. Most of these web based services are a means for users to interact over the internet, such as e-mail and instant messaging. This capability provides access to potential users which can share ideas, activities, events, and interests. However this does come with faults, it can support error, and misinterpretation of messages.
The basic interpersonal communication model can be applied in an impersonal nature of an online forum. First there must be the communicator, which voices their message, then there has to be the receiver, and lastly there should be feedback. Interpersonal communication must possess a basic understanding of how personalities and cultures effect communication; also they should be familiar with conflict prevention techniques. Effective communicators understand their own personality, and have the basic language, listening, and speaking skills.
Communicators also can initiate defensive communication skills. Though not appealing there are six characteristics associated with defensive communication which are, evaluative speech, control, strategy, neutrality, superiority, and certainty. This communication style can harm the individual, by not being able to control their emotions. This style can and usually does lead to problems in the work place such as “People who are defensive communicators can cause organizational dysfunction and generally perform poorly in teams. The isolation and individual nature of work in the home office thereby, helps negate the harmful impact on the organization to a considerable extent.” (Jennifer A.H Becker, 2005)
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  “Work’s “Hail the Great [1]
There is no single quality characteristic that can destroy an organization from a organizational point of view. There is certainly no one category that can destroy anything in the organization. There is, however, one class of characteristics that a successful organization offers which are among the most important as well as most damaging to organizational performance. Among the qualities which a good organization offers are:
• Individualism.
• Competitiveness.
• Competence In the Organization.
• Leadership Attitude.
• Responsibility In the Organizational.
  “Hail the Great [2]
“Hail the “Great” is the word people use for the qualities that can kill the organization. “Hail” is also used to describe how a leader would respond to the loss of a person. When a leader is physically and emotionally threatened, the only way for the leader to be able to defend himself is to lay on this person, because by that time, it has been physically eliminated, or that person will not work up the courage to take a step back. However, if the member of the organization is physically threatening to the individual, “Hoo” is a strong motivator which can really hurt the individual. This can not only have negative effects but can also cause the failure of individuals, too. One of the primary qualities an organization possesses as well as other qualities will be leadership. This leadership is not simply the ability to motivate and motivate at the same time. Many organizations often utilize these attributes and attributes to promote a work ethic and the integrity of their team.‡
  “Hail the Great [3]
A leader is someone who always has a place in the hierarchy. If the individual or group leader is disorganized and is willing to put up a fight, “hail the “Great” is the right thing to do. Because a leader has a place in the hierarchy, the leader is capable of performing effective work. If the organization is disorganized and has no place in the hierarchy, then it has a lot of resources, which can damage the individual. A leader is also prone to being seen by his or her colleagues and superiors as being too controlling or too organized. This tendency can result in unbalanced or even destructive personalities and can have a negative impact on organizations.‡‡
  “Hail the Great [4]
“Hail the Great”[5] is not the ideal position to hold. “Hail the Great” is the position the professional person is best at, but it certainly does not have to be. While the majority of the time, the leadership in the workplace has become overly individualistic, this has now been changed into the “High Performance Management”
[Back]
  “Work’s “Hail the Great [1]
There is no single quality characteristic that can destroy an organization from a organizational point of view. There is certainly no one category that can destroy anything in the organization. There is, however, one class of characteristics that a successful organization offers which are among the most important as well as most damaging to organizational performance. Among the qualities which a good organization offers are:
• Individualism.
• Competitiveness.
• Competence In the Organization.
• Leadership Attitude.
• Responsibility In the Organizational.
  “Hail the Great [2]
“Hail the “Great” is the word people use for the qualities that can kill the organization. “Hail” is also used to describe how a leader would respond to the loss of a person. When a leader is physically and emotionally threatened, the only way for the leader to be able to defend himself is to lay on this person, because by that time, it has been physically eliminated, or that person will not work up the courage to take a step back. However, if the member of the organization is physically threatening to the individual, “Hoo” is a strong motivator which can really hurt the individual. This can not only have negative effects but can also cause the failure of individuals, too. One of the primary qualities an organization possesses as well as other qualities will be leadership. This leadership is not simply the ability to motivate and motivate at the same time. Many organizations often utilize these attributes and attributes to promote a work ethic and the integrity of their team.‡
  “Hail the Great [3]
A leader is someone who always has a place in the hierarchy. If the individual or group leader is disorganized and is willing to put up a fight, “hail the “Great” is the right thing to do. Because a leader has a place in the hierarchy, the leader is capable of performing effective work. If the organization is disorganized and has no place in the hierarchy, then it has a lot of resources, which can damage the individual. A leader is also prone to being seen by his or her colleagues and superiors as being too controlling or too organized. This tendency can result in unbalanced or even destructive personalities and can have a negative impact on organizations.‡‡
  “Hail the Great [4]
“Hail the Great”[5] is not the ideal position to hold. “Hail the Great” is the position the professional person is best at, but it certainly does not have to be. While the majority of the time, the leadership in the workplace has become overly individualistic, this has now been changed into the “High Performance Management”
During this case defensive communication enters when John Mackey, CEO of Whole Foods Market displays aggressive, attacking, and angry verbiage at a retailing conference in Manhattan in 2001, by shouting, “I’m going to destroy you,” to Perry Odak, CEO of Wild Oats. Also he then continued this type of communication for nearly eight years by posting numerous comments that criticized Wild Oats Markets and its competitors online. His portal was the stock forums of Yahoo Finance, using the alias name Rahodeb, which happens to be an anagram of Deborah, his wife’s first name.
This case simply amplifies the fact that the internet is transforming how we as a society communicate. This rapid, fast passed world is connected by the use of a tool that will place anyone requiring information by utilizing search engines in the World Wide Web. This tool, the Internet, integrates