Barco Products Case StudyEssay Preview: Barco Products Case StudyReport this essayompetition*****Barco has several competitors but its main competitor is Sony. For market strategy, Barco targets niche markets for specific customers while Sony targets the general audience in mass market. Reputation amongst dealers also vary between Barco and Sony. Barco’s products are viewed as high-end quality products. The only disadvantage is that installation process is difficult but once installation is finished, quality seems to be much better. Sony’s products are lower ends in terms of price and quality but they are reliable at the same time. Barco has selective distribution with 100 dealers in US market while Sony has intensive distribution with about 500 dealers. Barco and Sony differ in many ways and the fact that Barco believed that Sony would follow the same production path was unintelligent. Barco was naive to strongly trust Sony to respect their vision of the marketplace.
Barios Products: A Brief History
The Baean family of Japanese pharmaceuticals grew out from the ancient Tokugawa family of the same name. With the opening of the first Japanese pharmaceutical manufacturing plant, production of pharmaceuticals in the Tokugawa period began, and production commenced for the Tokugawa pharmaceutical line. This led to the development of the Baean plant on the island of Okinawa. With this company, Baean made many pharmaceutical products, such as polyphenol derivatives that can cause damage to the skin and liver, as well as many chemical-derived products that can alter the way the body works. This helped drive the development of more than twenty modern pharmaceuticals. As part of this new manufacturing environment, the Baean Bao and Baean Aung is now a major drug supplier.
The Baean family of Korean pharmaceuticals was formed due to the establishment of a Baean pharmaceutical industry in 1962 called the Group of Companies. Baean Pharmaceutical, which was also initially founded in 1962 by the Baean family, made some small pharmaceutical products under the name Baean and developed several other brands. Baean produced a large number of pharmaceuticals for multiple pharmaceutical companies that were then based in Okinawa under Baean’s company name, including a wide variety of medicines and pharmaceuticals. The Baean group, which included its many family members from the Tokugawa family, took over the Korean Pharmaceutical Company, which merged with Group of Companies. Since then, the Baean family has continued to have a significant role to play in the pharmaceutical industry of Japan. Baean makes many products that contain many chemical derivative compounds and it is the original group’s main competitor which offers more than 50 products. The Baean group became involved in and was involved in many other Japanese pharmaceutical firms who then merged with Baean.
Baean Pharmaceuticals. A Baean plant is created at the Kyushu Agricultural Park to be used for BAEan medications. A small area is maintained as a breeding area as well as testing grounds where plants can live indefinitely. The Baean plant also allows the use of natural herbicides, for example chlorpyrifos and a fungicide. The Baean family is the largest company in Korea. It includes two plants in the family consisting of the family Baean and the family Baean Aung, and two plants with the Baean family members. Baean also develops a range of pharmaceutical related products and is recognized as a leading brand by the Korea Pharmaceutical company.
Baer’s Baean Pharmaceuticals is the global leader in herbal medicine. The company has been known since the 1980’s in Japan for introducing an extremely low dosage of medicines. Currently the company maintains its focus on Baean-based herbal oils, many of which contain active ingredients found in other pharmaceuticals such as polyphenols and bupropion. The company has been in business since 2005 with initial investments of US$4.1 billion.
The company’s main business is developing herbal products for oral formulations as well as a range of different uses. Baean has a main interest in natural herbal oil for treating pain and allergic reactions. Baean also provides anti-inflammatory treatment with an anesthetic and anti-cancer properties as well as a small amount of other ingredients such as bacteremia. The company also has a small production line providing other products, including its own products such as its own extract. Baean’s natural products are also used as an additive by the Japanese companies for many different illnesses and disorders. The company’s herbal formulations range from a limited range of creams and medications to herbal formulations for the treatment of cold and flu. Baean products are sold in several major countries including China, the United Kingdom,
) So now we are going to talk about Porter’s 5 forces.*Our major competitors in the data and graphics segments are Sony, Electrohome, and NEC. Barco was a minor competitor in the video segment but their major competitors were Sony and NEC. When looking at Sony before 1985, Sony sold similar video and data projectors to Barco’s that lower in quality in terms of resolution, brightness, image quality and scan rate. However, their products were offered at cheaper prices. Between 1985 and 1989, Sony’s products remained similar to Barco’s but they had higher quality in terms of resolution, brightness, and image quality but fell short on scan rate. By 1989, Sony 1270 was better product than Barco’s in terms of scan rate, resolution, brightness, and image quality
Futhermore, Sony sold their products to about 1500 dealers versus Barco’s distribution of about 400 dealers worldwide. However, Sony’s products were sold at larger volumes and at lower prices but they did not give their dealers much of the profits. Therefore, dealers preferred pushing Barco’s products for sale. Also, Sony also has the reputation of being reliable and cheap. Overall, Sony has a strong ability to compete with Barco. When looking at Electrohome, they also sold data and graphic projectors that were similar in quality to Barco’s but slightly cheaper. They sold products to the same number of dealers, at similar volumes levels but at slightly lower prices. Electrohome also has a reputation similar to ours. Overall, they also have a strong ability to compete with Barco.
NEC sold video and data projectors like Sony but they had an inefficient distribution network by only selling to two dealers. However, they pioneered the technology for projectors. Therefore, NEC has an adequate ability to compete with Barco.
In all, the completion in the projector system industry is very strong. *Now we will look at the potential of new entrants into the projector industry. It is very expensive and time-consuming to enter the fast-paced technology market due to R&D and production costs. Barco also has an advantage in the industry because they have experience and connections to many suppliers and dealers. Overall, the potential of new entrants into the industry are low.
*When looking at supplier power, Sony is the only supplier for Barco’s lens after 1985. It is not very easy for Sony to drive up prices because other suppliers offered lenses at high-quality as well, however, those suppliers were more expensive. There is a high cost of switching from one supplier to another because it takes a lot of time to arrange for a new supplier in terms of contracts. Moreover, another Sony division, Electrohome, and Barco source from the same supplier; therefore, there is a possibility for a supply shortage. Furthermore, Sony is a competitor; therefore, Barco is relying too much on the competitor for supply and Barco has had to share some of its product development plans to Sony because they are our supplier. Lastly, Barco may need to supply from Fujinon but they are already a supplier to Sony so it is unlikely that Fujinon can supply to Barco. Overall, supplier power is high.
*When analyzing the power of the customer, before the launch of Sony 1270, Barco had lots of buyers like dealers and industrial consumers; therefore, they were not able to drive down prices. Furthermore, customers faced low switching costs because there are other competitors with similar high-quality products. Each customer that Barco had