B2b Vs. B2c MarketingEssay Preview: B2b Vs. B2c MarketingReport this essayMarketing on b2bOn a B2B site, marketing is used with a higher level of respect for the potential customer. Often a service is being marketed such as web-hosting or website production.
The web sites usually are rather plain, with no flashing graphics or animation. The presence of links to examples of other businesses is found most often in a B2B site. They are focused on attracting businesses to hire them for a job or to promote the great work they have done with another company.
An example of how one company markets both a B2B and a B2C site is that of a travel company called Sabre Holdings, whose business customers include travel agencies, airlines, and travel consolidators. They also sell to the public through Travelocity.com.
On a B2C site, the customer is inundated with colorful flashing graphics or banners seeking to attract hits and bring traffic to the website. Often, the banner pops up in front of what the user it viewing as a distraction. Easily visible “sale” priced items are used to reel in the customer. This method of marketing is insulting to the net-surfing consumer; however, the strategy has proven to work as more and more consumers are trusting online businesses.
Over the last decade, moderate growth of the U.S. economy is attributed to reduced costs for business throughe-commerce in addition to lower interest rates. In order to attract the most diverse customers, your web site needs to be user-friendly and have traits that make navigation easier. Most websites use a similar layout that has become an industry standard. This includes a menu listing on the left side of the page, colorful graphics and a shopping cart feature in the upper right corner of a page. The easier it is for the customer to find what they need on the website, then the more likely they will make their purchase online. Word of mouth promotion also helps bring traffic into sites.
How is the website generated?
The website is generated from more than 4,800 domains in different flavors.
It includes a web index that is used on each domain, allowing users to explore the content in more detail and to rank sites based on quality, accessibility, search engine optimization, and more.
It provides rich user experience with multiple search engines that include social, search engine, media, podcasting, and e-commerce, allowing for real-time and interactive user experience.
Its main goals are:
• to increase business efficiency & growth;
• to enable your business, in any field, to generate profits, earn new businesses, and grow revenue through:
• marketing & content creation that is best-suited to your business or product needs;
• improving user experience while preserving your brand;
• maintaining a lower cost of providing high value quality web content in a cost-effective fashion (which can benefit your company when it starts the business model).
How are the web pages generated by the “How It Works” project?
Here is a list of all the important aspects involved in the development processes of different online business services under the “How It Works” project:
1. Content generation, generating, and distributing
The website is “created” by the site builder. This structure consists of a set of components: a frontend designed for each “service,” a site layout designed to support various elements of the new service, and a user experience element design that improves user experience for those with basic knowledge of the content generated by the “How It Works” project.
2. User experience element design
The idea with implementing the “How It Works” project is to provide users with different experiences in search engine optimization (e.g., higher search engine traffic), search engine ranking, and content creation.
3. User experience and ranking design
The same goes for content creation, but the user experience element design is based on the content creation process to optimize the content selection for each service.
4. User experience design: the user experiences design is a design-driven approach to the web that requires users to learn a user interface from the end users.
5. User experience creation, content marketing, content search optimization, and user experience optimization to produce “good-quality websites”
All of the above