At&t: Another Century of InnovationEssay Preview: At&t: Another Century of InnovationReport this essayAT&T: Another Century of InnovationINTRODUCTIONAT&T is a leading telecommunications company providing a full spectrum products and services for modern communications devices. Services and products offered by AT&T “include wireless communications, local exchange services, long-distance services, data/broadband and Internet services, video services, telecommunications equipment, managed networking, and wholesale services” (Forbes, 2017). The purpose of this paper is to become familiar with the company’s current position, identify the challenges Randall Stephenson and his team came face-to-face with, and provide an in-depth report regarding the issues they met head-on.
The study will first review the main issues facing AT&T. This case study will include an evaluation of related external and internal environment factors required to formulate an effective strategy.
ANALYSISIdentify AT&T’s ChallengesAs with any company there are weaknesses. The article notes AT&T’s residential landline service is no longer generating a strong income base. Also, the company is tackling market saturation, which makes it a challenge to gain new customers and this means they will have to get them from other carriers. Government regulation on the wireless spectrum that it can use to provide wireless service to its customers creates a major weakness for AT&T; since it will not allow any new frequencies to be used, which affects the service it seeks to provide for its users. AT&T is a leader in mobile broadband innovation and has endured many threats in the telecommunication industry mainly due the ability of its leaders being able to evaluate the market, analyze the competition, and calculate the external environment leading to its growth and development. The charts below outline the external environments that threaten AT&T and contain recommendations to address each concern.
Firm-Wide ChallengesNeeded MeasuresBusiness innovationGrowth strategy needs to expand for new revenue streams and other technology solutionsProduct innovations devices/applicationInfrastructure and resources to support growing business sectorsMultipoint CompetitionBrand managementImprove customer service and functionalityResource and competency sharingWireless Division ChallengesNeeded MeasuresMarket saturation in USGlobal strategyAppeal to domestic wireless buyersLoss of iPhone exclusivityCompetitive upgrade strategyDefend positionDevelop new competitive advantagesWireless capacityInfrastructure network advancementsVariable pricing ratesService qualityEnhanced brand imageWireline Division ChallengesNeeded MeasuresGovernment regulationLobbying efforts to ease regulatory burdensOutline cost structure for TV/Video strategies to meet state and local legal and regulatory issues
Firm-Wide ChallengesNeeded MeasuresBusiness innovationGrowth strategy needs to expand for new revenue streams and other technologies solutionsProduct innovations devices/applicationInfrastructure and resources to support growing business sectorsMultipoint CompetitionBrand managementImprove customer service and functionalityResource and competency sharingWireless Division ChallengesNeeded MeasuresMarket saturation in USGlobal strategyAppeal to domestic wireless buyersLoss of iPhone exclusivityCompetitive upgrade strategyDefend positionDevelop new competitive advantagesWireless capacityInfrastructure network advancementsVariable pricing ratesService qualityEnhanced brand imageWireline Division ChallengesNeeded MeasuresGovernment regulationLobbying efforts to ease regulatory burdensOutline cost structure for TV/Video strategies to meet state and local legal and regulatory issues
Firm-Wide ChallengesNeeded MeasuresBusiness innovationGrowth strategy needs to expand for new revenue streams and other technologies solutionsProduct innovations devices/applicationInfrastructure and resources to support growing business sectorsMultipoint CompetitionBrand managementImprove customer service and functionalityResource and competency sharingWireless Division ChallengesNeeded MeasuresGovernment regulationLobbying efforts to ease regulatory burdensOutline cost structure for TV/Video strategies to meet state and local legal and regulatory issues
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