Bumkt 5901 – Marketing Assessment – Apple Ipad
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Marketing
Course:
BUMKT 5901 – Marketing
Title:
Marketing assessment – Apple Ipad
For lecturer:
Mohan Dass
By student:
Kiranjeet kaur disanj
Word Length:
2000 words
Due Date:
21st April 2011
Contents
Introduction
Apple ipad is a worlds first tablet computer launched by Apple Company on April 2010 all over the world. It is launched by Apple Company after a huge marketing campaign about its features. It is usually marketed for audio and video media ground for example audio books, games, movies etc. Company has manufactured an ipad using strong in-built applications. The gadget permits the individual to work in several locations and as a result the individual can experience what they didnt on some other device.
It is new and completely different device yet for browsing internet with additional unique features, applications and technology. It provides value not only to the company but also to the customers through a huge number of features which helps in saving time and energy.
Ipad is comprehensively advertised on T.V., newspapers, magazine, radios and also on internet. It provides value by available at all the apple stores worldwide and apple website (online) also.
Product description
The ipad smooth tablet phone is like a bridge amongst an IPhones and Laptops. An ipad seems to be king size though it is more capable than iPods and iPhones. It measures 9.7 inch wide screen display with multi touch screen with 1024 x 768 resolutions which is lighter and thinner than any other notebooks or laptops. Ipad has an internal rechargeable lithium-ion polymer battery. Its internal 25 watt- hour battery can run up to 10 hours of video, 140 hours of audio playback and one month on standby as Apple Company claims. The ipad comes with 16, 32 or 64GB of Flash, and each version is available with or without 3G.
Product
Ipad bridges the gap between the smart phones and the laptops, it offers the equivalent range of features and functions that a computer does. It has internet capabilities running on both Wi-Fi and 3G. The 3G is provided by AT&T, but comes unlocked with micro-sim cards on the GSM network. The 3G does not require a long-term contract. This distinctiveness and usefulness of ipad draws buyers to Apple store, which in response could increase sales. Some of the features apple ipad is discussed below:
Apple ipad is designed with 9.7 inches multi touch LED backlit LCD display using IPS technology which enables wide viewing angle of 178 degrees and the screen is oleophobic coated to resist fingerprint marks. The display is designed to show the content in any orientation, in portrait or landscape. The device is powered by Apples own propriety operating system, iOS 4.2.1. Initially when the ipad was released it was running on iOS 3.2 with the upgradeable capability. And it can also be upgraded to latest iOS4.3.
Some of the special features of iOS 4.x are the Multi-tasking, AirPrint, AirPlay and find my iPhone. Also it supports for display of multiple languages simultaneously. The mail application is optimized for larger screen, in landscape orientation buyer can view the opened message and the inbox mail description side by side in split screens. Also buyer can open different mail boxes in multiple screens or can have everything in a unified mailbox. Using AirPrint buyer can print the message through Wi-Fi or 3G.
Apple Safari, the browser used in ipad is amazing on large screen with the multi touch interface redesigned for large screen. Customer can simply double tap a section on a page to enlarge or shrink it. Theres also a handy thumbnail view that shows all their open pages in a grid, so they can quickly move from one page to the next. Another notable feature of ipad is its battery life, it is claimed to be 10 hours while surfing the web on Wi-Fi, watching videos, or listening to music and on 3G data network, it is up to 9 hours.
Access to Apple Apps Store which has over 300,000 applications and to iTunes are attractive features of ipad.
Apple also emphasis on speed too and speaking about how fast customer can read their email. The way they express it, is that, it is easy to go through heaps of email speedily and again back to ease-of-use. So with Apple ipad its all about ease-of-use. Customer always is in search of something new in their everyday life. Apple ipad satisfy their needs and this delivers the value as a product in terms of features, style performance, durability, quality, reliability and design to the customer.
Price
The actual price of apple ipad in Australia was $629 for the 16 GB Wi-Fi. According to the recent updates from the Apples website, Company has gently reduced its first generation Ipad costs by as a minimum $180 in Australia just before a day of releasing the new version of the tablet device (ipad2). The same price cut were also applied in North America and Britain. The cost of apple ipad with larger capacity for e.g. 32 GB and 64 GB will be more costly particularly the Apple ipad with Wi-Fi +3G.