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you plan on operating a business, it is very important that you know who you are, where you are going, and how you will get there.
This sample strategic plan is intended to offer a frame work for developing a plan focused on your personal situation and goals – what ever they maybe. It reviews strengths, weaknesses, threats and opportunities; presents a series of statements relating to AnyFarms vision, mission, values and objectives; and sets out its proposed strategies and goals.
Once you have refined this plan, you should be able to move more easily toward developing a business proposal.
Strengths, Weaknesses, Threats & Opportunities
This section addresses hypothetical key strengths, weaknesses, threats and opportunities for AnyFarm. They are generic to many business applications and should be re-defined to fit your situation:
Strengths:
Weaknesses:
Infrastructure in place
Basis for strong management team
Possibility to evolve into range of offerings
Location is highly suitable
Very focused management/staff
Well-rounded and managed business
Marketing plan in place
Over-dependent on borrowings – Insufficient cash resources
Focus maybe too narrow
Lack of awareness amongst prospective customers
Potential need for larger premises
Absence of strong sales/marketing expertise
Emerging new technologies may move market in new directions
Threats:
Opportunities:
Major player may enter targeted market segment
Economic slowdown could reduce demand
Market may become price sensitive
Market segments growth could attract major competition
Market segment is poised for rapid growth
New markets offer great potential
Distribution channels seeking new products
Potential to diversify into related market segments
Vision
The owners vision of AnyFarm in 3-5 years time is:
AnyFarm will be operating from a xxx acre parcel near xxx Town. It will have annualized sales of $xxx and be profitable. AnyFarm will offer xxx (core products) and provide added-value services to a customer base throughout the xxx market segments. AnyFarms offerings will offer many clear-cut advantages and improvements over competitors offerings. AnyFarm will continue to expand through organic growth and acquisitions until xx is reached.
Mission Statement
The central purpose and role of AnyFarm is defined as:
AnyFarm xx, xx, and markets xx for xx. They are sold to a target market of xx. AnyFarms xx are distinguished from competition by their xx. Sales are made directly and through xx in the xx market.
Business Objectives
Longer term business