American Eagle Outfitters
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American Eagle Outfitters
From Wikipedia, the free encyclopedia
American Eagle Outfitters, Inc.
Public (NYSE: AEO)
Founded
Headquarters
Pittsburgh, Pennsylvania
Area served
United States
Key people
Jay L. Schottenstein (Chairman)
James V. ODonnell (CEO)
Roger S. Markfield (Vice Chairman)
Susan P. McGalla (President & CMO)
Industry
Retail
Products
Apparel, footwear, accessories
Revenue
в-І$2.8 billion USD (2006)
Employees
20,600 (2005)
Parent
Retail Ventures
Website
www.ae.com
American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in the South Side neighborhood of Pittsburgh, Pennsylvania. It was founded in 1977 by Sean Peters and Frank Perretta as a subsidiary of Retail Ventures Incorporated, a company which also owned and operated Silvermans Menswear. The Silvermans sold their ownership interests in 1991. At one time, it sold brands such as OshKosh in the early 1980s, similar to Gap selling Levis.
Other brands
In addition to its namesake brand, American Eagle, the company has developed and announced plans for several new brand and concept initiatives poised to drive new growth as the American Eagle brand nears saturation in current markets. One already launched, being Aerie.
The companys second stand-alone lifestyle concept, Martin + Osa, launched in the fall of 2006, targets men and women 25 to 40 years of age.
In the year 2001, the company acquired a Canada-based retail concept called Bluenotes, which has approximately 100 stores averaging 3,300 square feet. The concept targeted a slightly younger demographic, ages 12-22, and was positioned as a denim-driven urban/suburban lifestyle brand. Due largely to poor performance, the Bluenotes business was sold to YM Inc. in 2004.
aerie
aerie logo
The line aerie was announced in February 2006 as an intimate apparel sub-brand offering bras, panties, sportyish wear, and dorm wear targeting American Eagles core 15- to 25-year-old female demographic segment. The name “aerie” was chosen as it refers to the nest of a bird of prey.
77 kids
American Eagle released plans in January 2008, to launch “77 kids,” a line of clothing aimed at children aged two to 10 years. Shopping at its website will begin as early as August 2008 with physical stores planned to open in the United States in early 2009. 77 Kids line will offer the same basics as American Eagle but it will not be mini versions of American Eagle apparel.[citation needed]
AE All-Access Pass
In September 2005, American Eagle Outfitters announced the All-Access Pass customer rewards program. Customers in-store through a simple sign-up process are given a physical “All-Access Pass”, which is about the size of a credit card. If you register online for the AE All-Access Pass, you will be prompted to print off a temporary pass, while the actual card will be mailed to you in 2-3 weeks. Customers receiving the pass are also given two cards for their key rings and multiple stickers for MP3 players as well as cell phones. Customers earn points when they present the card to the cashier at the store or enter the card number while checking out at AE.com. Each type of product earns a different amount of points — for example, jeans are worth 20 points. If you collect 50 points, youll receive a 10% off coupon, 100 points earns you a 20% off coupon, and so on and so forth. Customers can earn coupons up to 40% off and are given 15% off up to seven days before and up to seven days after anyone in their households birthday. The