Loreal Brand Image
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Loreal Paris
Created in France, LOrйal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. LOrйal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the because youre worth it philosophy. Our core values are supported by our strong investment in scientific research and technology.
Over a third of the LOrйal Groups total turnover in this country is generated by LOrйal Paris, making it the companys largest division in the UK. Today there are strongly established LOrйal Paris brands across all of the key areas of the beauty market, including the Plnitude skincare range, Elvive haircare and Studio Line styling products. Other brands include LOrйal Paris Colour Cosmetics, Elnett, Rcital, Excellence, Fria, Perfect Blonde, Open, Casting and LOrйal Kids.
Consumer products
The Consumer Products Division in the UK is dedicated to offering consumers innovative, high technology beauty products from global brands at competitive prices.
This is delivered through a global strategy combined with a local understanding of the needs of women and men of all ages, and supported by our strong investment in scientific research and technology.
The Divisions three international brands – LOrйal Paris, Garnier and Maybelline New York – offer haircare, suncare, hair colouring, skincare and make-up products, all available from mass market retail outlets such as supermarkets, drugstores and leading chemists throughout the UK.
Synonymous with the Because youre worth it strapline, LOrйal Paris remains the premium mass-market brand offering consumers accessible luxury through leading-edge products that out-perform the competition.
Garnier, Europes no1 brand for natural beauty products, offers a complete collection of health and beauty products that deliver natural freshness and a sense of well being.
Maybelline, the worlds no1 make-up brand, is a fun, colourful, fashionable make-up range designed for younger women from all walks of life. Also famous for its