Al-Karam Case Study
[pic 3][pic 4][pic 5][pic 6][pic 7]TABLE OF CONTENT1ACKNOWLEDGEMENT2EXECUTIVE SUMMARY3INTRODUCTION4AK MARKETING (Background and Goals)5COMPANY PROFILE6ORGANIZATION STRUCTURE AND HIERARCHY7HUMAN RESOURCE DEPARTMENT9RECRUITMENT AND SELECTION10SUCCESSION PLANNING11FLEXIBLE WORKING12MANAGING THE SHOP FLOOR EMPLOYEES:13OPERATIONS AND HR14COMPENSATION AND APPRAISAL15TRAINING AND DEVELOPMENT16CONTROL AND COMPLAINTS17HUMAN RESOURCE DEPARTMENT’S ROLE POLICY MAKING AND DECISION MAKING18APPENDIXACKNOWLEDGEMENT
The time we have spent in Karachi University Business School from 2013 till date has provided us a lot of experience on how to accomplish tasks in groups and how to deal with difficult situations. We have had so many rich experiences and opportunities that we personally believe it will shape our professional life while fostering personal growth and development.In our attempt to write this HR report, we do not claim or assert to come out with a perfect one. Thus, we remain open to all criticisms and suggestions which could present us with new sources of knowledge and inspiration as we develop our ability to research and learn.This report would not have been possible without the contribution and collaboration of others. Our sincere gratitude:To Almighty ALLAH who granted us health and long life, without which we could not have finished this HR report.To our course instructor, Sir Muhammad Yamman Khan for his exemplary guidance, monitoring and constant encouragement throughout the course. The help and guidance given by him time to time will carry us a long way in the journey of life on which we are about to embark.To Ms. .Maher Ali (Manager, HR Operations) at Al-Karam Marketing for highly cooperating with us in sharing all the information about the the HR practices of the company and Ms. Rida Ali (Brand Manager) at Al-Karam Marketing for referring us to the concerned authorities and giving us her valuable time in explaining the HR practices in detail whenever needed. Their contribution proved to be very valuable to us within a limited time frame.To our class fellows for always supporting, building and boosting our confidence.To our families as they have always soothed us, elevated us and their words and prayers have enabled us to reach our goals. All of our success is due to our families.EXECUTIVE SUMMARYAl-Karam came into being in the 90’s trading oil and grains but later it expanded its scope of work and planted its feet in textile, foods and beverages, salt mining, trading and hospitality. Al-Karam Marketing was established in 2005 which brought concepts like Lifestyle, Splash, Shoemart, Mango and Babyshop and since the time it opened its first outlet in Karachi, it has opened 40 outlets in 13 cities all over Pakistan. The company has 3 main offices which includes 1 head office and 2 regional offices in Islamabad and Lahore respectively. 52 employees are currently working at the head office and 20 employees each are working at the two regional offices whereas around 440 employees are working as the store staff all over Pakistan. The hierarchy of Al-Karam Marketing is very simple with line authority extending from top to bottom. The C.E.O is at the highest rank who is reported by Finance Manager, HR Manger, Training and Development Manager and Brand Manager who in turn are reported by the supervisors and executives of their respective departments and the operational level staff of each departments reports to these supervisors of their respective departments. AL-Karam Marketing’s HR departments is responsible for employees working at the head office whereas the decisions about the store staff are taken by Store Manager so that he feels a sense of empowerment.