Airasia Berhad Case Study
Executive SummaryAirAsia Berhad is an airlines organization that gives aircrafts benefits locally as well as globally. Inside Malaysia, AirAsia has focused on a customer market that comprises of youthful grown-ups, working grown-ups and also middle income groups. The distributions of AirAsias administration service for Malaysia and as well as for different nations are through its official site, www.airasia.com and travel organizations which are scattered around Malaysia. Through an analysis of the inside and outside condition of AirAsia, it shows that AirAsia appreciates critical qualities in its ease benefits, its successful and centred administration and its basic plan of action. Meanwhile their weaknesses are restricted administration assets because of ease, constrained HR and in addition its overwhelming reliance on outsourcing. AirAsia faces a solid outer condition highlighted with the minimal effort tickets that could be purchased by all levels of society.Table of ContentExecutive Summary………………………………………………………………………………….Introduction of Air Asia……………………………………………………………………………..Company Background……………………………………………………………………………………Internal EnvironmentMission Statement………………………………………………………………………………………….Organizational Structure………………………………………………………………………………..
Corporate Culture………………………………………………………………………………………..External EnvironmentCompetitive Environment……………………………………………………………………………..Economic Environment……………………………………………………………………………….. Technological Environment………………………………………………………………………….Political and Legal Environment…………………………………………………………………..Sociocultural Environment demographics………………………………………………………SWOT AnalysisStrengths……………………………………………………………………………………………………Weakness………………………………………………………………………………………………….Opportunities…………………………………………………………………………………………….Threats……………………………………………………………………………………………………….