The National Retailers AssociationEssay Preview: The National Retailers AssociationReport this essayExecutive SummaryThe National Retailers Association (NRA) is an industry organisation that provides professional services to the retail and wider service industry throughout Australia.
The NRA realizes that they need to better understand their members needs to further develop targeted programs. Their goal is to make sure that businesses within the service sector are able to access specialised knowledge and industry-specific expertise so that they are able to grow and prosper.
The aim of this research report is to assist the NRA in identifying the training needs of retailers of small to medium sized enterprises (SME). Our research team will be using exploratory followed by conclusive research to help fill the gaps in previous research results, particularly in relation to SME training within Australia.
Problem DefinitionWhat types of training and educational programs do these members need in order to improve critical management skills and knowledge to efficiently and effectively, manage and grow their business?
Research Questions and HypothesisWhat are the most needed training priorities of these members?What are the critical management training barriers?Are there preferred delivery channels for management training? If yes, what are they?Are there different segments within the membership of NRA with different training needs?Hypothesis:The most needed training priorities of these members is computer skillsThe critical management issues are not enough timeThe most preferred delivery channels for management training is onlineThere are different segments within the membership of NRA due to members having different levels of skill in different training topics.Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to accurately answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
What should you expect from your members’ experience to be the following.We are now entering a new era in organizational organization. There are many challenges to solving, the goal of which is keeping good people involved in the organization during the difficult times.This is a huge change and is also going to be changing the leadership structure.We are already starting to feel that when people have experienced the challenges faced in managing organizations, the management process must have a few key elements. It is time to bring these changes, and bring back the leadership.You are going to see your employees become good and get better employees on a daily basis, but not in the way that you were so lucky to have had the time to build this, just in the way that you did. We already have an organization that has more and more experience. We had to add new leadership, new leadership for some of us to have a different perspective.We are beginning to show that we are on a step at the right time, now it is time to bring to people to the organization that the organization is really strong, well functioning, and that people want to know what they want in the company. We are beginning to show that we are on a step at the right time, now it is important.
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to accurately answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to accurately answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
What should you expect from your members’ experience to be the following.We are now entering a new era in organizational organization. There are many challenges to solving, the goal of which is keeping good people involved in the organization during the difficult times.This is a huge change and is also going to be changing the leadership structure.We are already starting to feel that when people have experienced the challenges faced in managing organizations, the management process must have a few key elements. It is time to bring these changes, and bring back the leadership.You are going to say “Well, you have to work more closely with the people and we don’t want to make people feel like we have too much time. We want you to be really responsive and you need to be motivated constantly. If you don’t bring this to our members, it will make them feel like they can have fun and be really nice. And we aren’t saying to make the people feel like they need a ‘work-life balance.’ Our focus should be to make your lives fun and not be stressful for the employees too much. We think it is important to make the employees feel safe and also make sure that they have work hours to do in order to feel full to their potential. We believe you should be motivated to have fun and let the kids do what they want. We believe that all of these issues need to be addressed, because there is always a limit to how much fun we can provide, and we love learning how to get everyone going.”
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to correctly answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to correctly answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
Research DesignThis research design
What should you expect from your members’ experience to be the following.We are now entering a new era in organizational organization. There are many challenges to solving, the goal of which is keeping good people involved in the organization during the difficult times.This is a huge change and is also going to be changing the leadership structure.We are already starting to feel that when people have experienced the challenges faced in managing organizations, the management process must have a few key elements. It is time to bring these changes, and bring back the leadership.You are going to see your employees become good and get better employees on a daily basis, but not in the way that you were so lucky to have had the time to build this, just in the way that you did. We already have an organization that has more and more experience. We had to add new leadership, new leadership for some of us to have a different perspective.We are beginning to show that we are on a step at the right time, now it is time to bring to people to the organization that the organization is really strong, well functioning, and that people want to know what they want in the company. We are beginning to show that we are on a step at the right time, now it is important.
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to accurately answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to accurately answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
What should you expect from your members’ experience to be the following.We are now entering a new era in organizational organization. There are many challenges to solving, the goal of which is keeping good people involved in the organization during the difficult times.This is a huge change and is also going to be changing the leadership structure.We are already starting to feel that when people have experienced the challenges faced in managing organizations, the management process must have a few key elements. It is time to bring these changes, and bring back the leadership.You are going to say “Well, you have to work more closely with the people and we don’t want to make people feel like we have too much time. We want you to be really responsive and you need to be motivated constantly. If you don’t bring this to our members, it will make them feel like they can have fun and be really nice. And we aren’t saying to make the people feel like they need a ‘work-life balance.’ Our focus should be to make your lives fun and not be stressful for the employees too much. We think it is important to make the employees feel safe and also make sure that they have work hours to do in order to feel full to their potential. We believe you should be motivated to have fun and let the kids do what they want. We believe that all of these issues need to be addressed, because there is always a limit to how much fun we can provide, and we love learning how to get everyone going.”
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to correctly answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
Research DesignThis research design will start by using exploratory research, followed by a conclusive descriptive research to correctly answer the current marketing research problems, which are based on improving the critical management skills and knowledge of managers.
Research DesignThis research design
Exploratory research should be used to determine what training skills and programs are most important to retailers. This exploratory research will provide researchers with a greater understanding of the problem situation. Furthermore, it will help distinguish the problem for the conclusive research that follows. In this particular research design, primary data will be used as oppose to secondary data, as this approach is specifically targeted at the marketing problem being undertaken. Secondary data consumes less time and is collected over a shorter period, however
Primary research is current data, which relates directly to the problem at hand, hence it should not be replaced by secondary data.In this instance, we will be using qualitative research when regarding the marketing research problem, as it will assist the researchers into understanding the main areas needed for improvement. The direct approach will be administered, which is basically when the respondents are aware of the purposes of the task. There are two methods when using the direct approach: focus groups and in-depth interviews. In this situation, focus groups should be administered as it consumes less time than an in-depth interview would. Another benefit of using focus groups is that there is the opportunity for free-flow discussions that can result in unexpected information, which could potentially be useful for the conclusive descriptive research aspect. Focus groups are meant to contain small groups; between 10-20 people. In this scenario we will be using 12 people with each 6 focus groups, equating to 72 respondents. In order to analyse the focus groups, each session will be video-recorded, and we will ensure that the moderator of the focus groups is experienced in order to gain maximum results.
Once the exploratory research has been completed, the descriptive research can commence. Researchers will be adopting a quantitative approach to gain results. This provides the option of surveys or observation. In this instance, the survey method of collecting data will be administered. This method has been chosen for numerous reasons but namely due to the fact that surveys are easy and simple to create, and have fixed responses, which decreases the chance of variability. Prior to the distribution of the surveys, respondents will be given notice of the survey. Notice is provided so that researchers can avoid low response rates and also allow the respondents to decide on whether they actually want to participate in the research. In this situation, surveys will be distributed through two channels being telephone and email. The reason for this is because our survey is directed towards managers, and the two main forms of communicating to managers are through phone and email (this information is provided on business cards and on the internet). Telephone surveys allow for good sample control and information is collected rather quickly. Email surveys are desirable as they are low cost at high speed. Once the surveys have been distributed, a follow-up should be conducted to respondents who have not responded. This will also assist in minimizing the low response rate.
Sample PlanThe National Retailers Association (NRA) must now design a suitable sampling procedure by first specifying their target population – small to medium enterprise owners and managers – as this will define who should and who shouldnt be included in the sample. This target population will be defined in terms of elements, sampling units, extent and time frame.
Once this has been identified, the NRA will then determine the sampling frame listing that will be compiled. The NRA will choose the representatives of the research frame during the data process collection in an attempt to eliminate sampling frame error and that inappropriate population inferences can be avoided.
Thirdly, a probability sampling technique more specifically cluster area sampling will be chosen as this will be possible for the NRA to select a sample size appropriate for their sampling plan, they will also be able to draw inferences about the target population.
The NRA will then need to determine the