Ethanol Case
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Executive Summary: INADEQUATE- not clearly stated objectives, scope (need to name target markets), methods used for analysis, but more specific major findings & recommendations needed NOT a narrative about the company & it situation.
Introduction: ADEQUATE -Objectives, scope (target markets for analysis?) & methods of analysis clearly stated.
Environment Scanning: ADEQUATE – some global trends covered and its impact linked to Australian & targeted markets. Should elaborate on population explosion, industrialisation and the over dependency on non-renewable resources as well as dangers of alternate nuclear energy as well as increasing public awareness and advocacy/lobbying for greener technologies.
PESTEL: ADEQUATE – analysis was somewhat linked to product but with sufficient details & citation support – BUT need to analyse target country markets as well and not only Australia.
Customer Analysis: INADEQUATE – should elaborate segmentation variables & consumer behaviour for a more complete profile in both domestic and target country markets.
Competitor Analysis: INADEQjavascript:activate_paper(140838)UATE -main competitors (domestic and global) should be named – also need to elaborate on issues such as pricing, distribution, product differentiation, etc.
Stakeholder Analysis: INADEQUATE with insufficient citation support – what about supply chain partners, community, etc??
SWOT matching: SOMEWHAT ADEQUATE summary with SWOT matrix – better if you had elaborated using PVC to analyse and determine how value was created for customers.
GAP Analysis: INADEQUATE – NOT presented but implied in last few sections
Conclusion: – WEAK conclusion & recommendations – little insights on specific future strategies
Format & presentation: Should use 1.5 or double vertical spacing. Insufficient theoretical citation. Reference list is HARVARD COMPLIANT. / Word count exceeded (2,458)