Print Media India
Service Marketing
PRINT MEDIA
(NEWSPAPER)
BY:-
Amita Mishra
Ishita Malviya
Pulkit Gupta
Rakshit Aggarwal
Sneha Gupta
Acknowledgement
We are indebted to our Marketing faculty Mrs. Richa singh kapoor. Without her support, encouragement this project would not be possible to make. We are extremely thankful to our colleagues who generously shared their ideas with us, offered constructive feedback and refined our thinking and understanding of Service Marketing. I take this opportunity to thank everyone who is related with our project.
CONTENT
Acknowledgement
Content
Executive summary
Industry Overview
History of PrintMedia
Introduction
Newspaper
Service Marketing
Marketing Mix of service Marketing
Views of dignitaries’ in service sector
Danik Jagran
Hindustan
Questioners
Conclusion
Bibliography
Executive Summery
An academic course gives the opportunities to build knowledge base in a particular profession. A project like this on the other hand upgrades the knowledge base, bring out changes and enhance the