Entrepreneurship Development
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[pic 1]Principle of MarketingSurvey on Laptop[Please mark ( √ ) the following box or write where needed. All information will be used for academic purpose]Section-1Personal Data:Name: Email/Phone No:Gender: Male FemaleAge Range: Below 20 21-30 31-40 41-50 Above 51Occupation: Student Office worker Business person Others please, specify……………………….Institution: Dep:Section-2Do you have laptop computer?YesNoWhich brand of Laptop you are using? DellSony Vaio AppleHP Why laptop is good as a personal computer?ComfortableEasy learningFashionableWhat factors you look in purchase time? PriceConfigurationBrandDurabilityOthersWhat is the price of laptop do you prefer most?Less than 2500030000 -40000More than 40000Are you satisfied with your laptop brand?YesNo (Why………………………………………………………)What new more things you want from your laptop?Music equalizer Better Front camera Battery Life Others How many year do you want after sale service in your desire laptop? Less than 11 yearMore than 1 year What is your opinion about outlook?……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………Idea Screening:Apple:After our survey we found 5 user from 30 person. As a result we see that a few kind/sector of people whom are depending on expense and walks with International trend they use Apple. But there a large number of people who cannot afford this. So we have decided we will not compare with this.Sony Vaio:There are second large number consumers of sony vaio. Samsung offers different models but they always charge a high price for different model but they got the same configuration. They use high profile brand ambassador to promote the laptop. They know how to sell their products. So here we have one company to dealing with our product.
Dell:Dell is a very prominent brand it got a high processor but they always use the same model as example the last model of dell is inspiron but the model is quite same. so the other company use variety of laptop by designing in contrast dell doesn’t do it bitterly. Others:There huge customers who prefer and use others Laptop. They always think about their benefits. They want best laptop of market with lowest price whatever which brand it is. So we will concentrate in this. There are mix kind of others laptop like Samsung ,Hp ,Dell etc. After finish our first survey we found Hp and Dell user most. Now a days cheaper rate and best configuration is become a need. Everyone try to get a laptop (including Core i7 & high resolution graphics). So we set our mind for a product/laptop that will be a high updated windows system.We will offer them some benefits, best configuration in market, great outlook, stylist design. Our product will be providing some extra features.So we think to create a new product which will be name “Invert” and it will be high configuration based. Our targeted customer will be them whom want the best it base users and middleclass. We provide this in a short limit price.DetailsReject/AcceptReasonPriceAcceptConsumers want better laptop between our prices. They accept it.Operating System2.AcceptBy our survey they accept our better solution which is windows 8.2Screen3.AcceptScreen is now become a trend for young generation. SO they ensured us they must want large screen.BatteryAcceptWe provide best battery out there in the market which will backup for more than 6 hour and this is the latest battery.CameraAcceptWe provide best front camera with 5 megapixel.Description:Our desire product:Product:1INVERT: AVIATION [pic 2]