Video Eyewear
Essay Preview: Video Eyewear
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Video Eyewear is introduced to the market with the objective to create a product that captures all the memories, moments and experiences that orbits around a significant. Video Eyewear allows users to relive the experience, re-experience the moments in truly first person view. The eyewear would be light and comfortable, just like another pair of sunglasses, but with the ability to record memories that last forever.
Video Eyewear is classified under consumer goods as shopping goods which customers will purchase the product after some time and energy are spent comparing various offerings. Video Eyewear differentiates itself against other competitors by entering a niche market of 360° video recorder in combination with the action camera eyewear market.
Video Eyewear is a product that provides tangible and intangible benefits through the product and services included. The product, Video Eyewear, which is the sum of the physical, psychological, and sociological satisfactions the buyer derives from purchase, ownership, and consumption, can be defined as: 360 video recording eyewear + Four 1080p cameras offering 4k resolution @ 30 fps + Compatible with multi-sport helmets + Leading-industry stitching technology on desktop and mobile application + Built-in Wi-Fi + 1-year limited warranty + Hands-free and mount-free recording + Easily save those memories for posterity and easy future access + Inspire users to be adventurous
Product Quality & Packaging
Video Eyewear is going to be manufactured in China, but our team is going to make the best efforts in ensuring the product quality is up to the highest standard to offer a premium feel. Video Eyewear is going to be packaged in a recycled hard cardboard box with the brand’s logo design and an image of the eyewear to give a premium, luxury feel to our customers. The Pack, which is the accessory pack, will be included in the box, along with a user guide manual and a “Thank You” card. The card can be personalized if the customer wishes to buy it as a gift for others or even for themselves. Post sales services is also included, with 1-year warranty, 30 days return policy, customer care hotline and webchat on Video Eyewear’s official Facebook page, as well as on Video Eyewear’s website.
New product development process
Video Eyewear is in the stage of test marketing, pre-sales have been made on Indiegogo website, which is a 3rd party platform for fundraising, where more than 1000 pairs of eyewear were sold. Video Eyewear is scheduled to launch in August 2017 after fine tuning of both hardware and software. The first generation of 360° video recording eyewear will be produced in batches of 1000. As demand increases, we will look into increasing our production capacity and work towards increasing our efficiency. After sales of 6-months, we are going to review the product design, features and overall customer satisfaction to develop a new version and upgrade the eyewear