Consumers’ Perception Towards online Food Delivery Services
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CONSUMERS’ PERCEPTION TOWARDS ONLINE FOOD DELIVERY SERVICESByAnuja AryalA Summer Project Report Submitted toFaculty of Management, Tribhuvan UniversityIn partial fulfillment of the requirements for the degree of Bachelor of Business Administrationat thePadma Kanya Multiple CampusTribhuvan UniversityKathmandu2019STUDENT’S DECLARATIONThis is to certify that I have completed the Summer Project entitled “Consumers Perception Towards Online Food Ordering and Delivery Services” under the guidance of “Dr. Professor Yubraj Dungana” in the partial fulfillment of the requirements for the degree of Bachelor of Business Administration at Faculty of Management, Tribhuvan University. This is my original work and I have not submitted it earlier elsewhere. Date:Signature: Name:CERTIFICATE FROM THE SUPERVISORThis is to certify that the summer project entitled” Consumers Perception Towards Online Food Ordering and Delivery Services” is an academic work done by “Dr. Professor Yubraj Dungana” in the partial fulfillment for the degree of Bachelor of Business Administration at Faculty of Management, Tribhuvan University under my guidance and supervision. To the best of my knowledge the information presented by her in the summer project report has not been submitted earlier.Signature of the SupervisorNameDesignationDateACKNOWLEDGEMENTSIn the course of preparation of this project, I have been helped by a number of people whose assistance and guidance have made this project work report possible. I hope that this project will serve as a useful reference material for all students who wants to do research on similar topic or the same topic.I would like to express my sincere thanks to my supervisor Associate Professor Yubraj Dungana for his valuable guidance, advice and continuous encouragement which proved very helpful in completing this project. I would like to show my gratitude Padma Kanya Multiple Campus for giving me an opportunity to explore my abilities via this project. I would like to express my sincere thanks to all the participants who took part in this research. The primary data provided by them have contributed towards making this project as comprehensive as possible. I am also thankful towards the authorities of Padma Kanya Multiple Campus (BBA) for their continuous support, encouragement, and valuable suggestions for the completion of this project as well as for their generosity and co-operation. I would like to express my sincere thanks to my family, friends and well-wishers for their immense support throughout the project.
Thank You. Table of ContentsSTUDENT’S DECLARATION iiCERTIFICATE FROM THE SUPERVISOR iiiACKNOWLEDGEMENT ivCHAPTERI INTRODUCTION 1 1.1Context Information 1 1.2Purpose of the study 4 1.3Significance of the study 4 1.4Literature Survey 5 1.5Research Method 7 1.5.1Research Design 7 1.5.2 Source of data 7 1.5.3 Population 8 1.5.4 Sampling 8 1.5.5 Data Collection Instrument 8 1.5.6 Data analysis tools 8 II DATA PRESENTATION AND ANALYSIS 9 2.1 Respondent profile 9 2.3 Data Analysis 12 2.4 Swot Analysis 30 2.5 Findings and Discussions 32III CONCLUSION AND ACTION/IMPLICATION 35 3.1 Conclusion 35 3.2 Action Implication 36REFERENCE 37APPENDICES 38LIST OF TABLESTable 1 Gender of Respondents 10Table 2 Occupation of Respondents 11Table 3User of Online Food Services 12Table 4Analysis Between Gender and Number of Consumers 13Table 5 Convenient Electronic Channel 14Table 6 Consumers Preference on Current Service Provider 15Table 7 Medium of Knowledge About the Service 16Table 8 Reason of Service Preference 17Table 9 Preferred Payment Method 18Table 10 Ranking the most Important factor 19Table 11 Ease and Convenient to use 21Table 12 Perception Regarding Delivery Service 22Table 13 Perception Regarding Cost 23Table 14 Perception Regarding Offers and Discounts 24Table 15 Perception Regarding Accessibility 26Table 16 Effects of Advertising 27Table 17 Overall Analysis of consumers perception towards service 28Table 18 Challenges faced by consumers 29