Strategic Corporate Plan for Ford Motor Company
Strategic Corporate Plan for
Ford Motor Company
The following plan was written by Jessica Williams, Christina Cage, Charlie Durden, Melissa Evans. The plan is based on Land Rover, a division of Ford Motor Company. Each aspect of the plan is linked to corporate objectives. The plan includes corporate objectives, policy issues, positive and negative factors of the internal and external environment, windows of opportunity for internal and external clients, communication objectives and messages for internal and external audiences, communication priorities, strategic considerations, requirements for consultations, partnerships and negotiations, and performance indicators.
Background Statement
In January 2006, Ford Motor Company initiated the most essential restructuring of its history. The “Way Forward” plan is a comprehensive plan for restructuring and refortifying their automotive business in North America. The plan addresses some of the major issues that affect the corporation by being more customer focused, product driven and efficient.
Corporate Objectives
Ford Motor Company is a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services. This goal is achieved by being customer focused, product driven and efficient. The following functional objectives flow from this mission:
To maintain commitment to safety
To respect the natural environment and help preserve it for future generations
To maintain commitment to technological innovation
Policy Issues
To decrease the number of safety recalls on all vehicles manufactured by Ford Motor Company
To decrease the number of accidents among employees in the workplace
To meet and exceed regulatory requirements for environmental protection
To reduce greenhouse gas admissions by the 2008 model year
To meet competitive environmental and safety technology issues facing the United States automobile industry
External Environment
Positive Factors
The 2006 Ford Five Hundred and Mercury Montego were the world’s only large sedans to earn the Insurance Institute for Highway Safety’s “Top Safety Pick-Gold” rating
Ford will offer four new vehicles for 2006 that run on a mixture of gas and ethanol to offset high gas prices and reduce impact on the environment and dependence on foreign oil
A low cost