Marketing Research on Soft DrinksMarketing Research on Soft DrinksMARKETING RESEARCH ON SOFT DRINKSThis is marketing research on the soft drink market which was conducted and analyzed on the basis if a survey. The survey mainly included questioners having both open ended and closed ended questions.The survey in enclosed with the research report
DescriptionCarbonated drinks made without any alcohol are called Soft Drinks. They are also known as Coke/Soda/Pop etc. Hot chocolate, teas, coffee etc are usually excluded from this classification. They are sold in a variety of sizes and manner. In pakistan., they are often sold in two-liter bottles, one liter plastic bottles, 24 and 20 fluid ounce bottles and in 12 fluid ounce cans. Packaging is also available in many different quantities including six packs, 12 packs and cases of 24 and cases of 36.
The Soft Drinks Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. They produce non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers usually add carbonated water with the concentrates and sweeteners and then bottle the product and sell it to wholesalers or retailers. Soft Drinks owns more than 400 brands in which they market for in over 200 different countries (Soft Drinks Datamonitor, 2007). Soft Drinks includes variety of juices, sports drinks, teas, and water. They operate in eight segments, but most of their revenues come from three of those segments. Their three major segments are North America, South Asia and the Pacific Rim, and Bottling Investments.
Marijuana-GMO Contains Some of the most Dangerous And High-Risk Chemicals in Medical Marijuana (W.M. Cora, 2013). This recent book offers an in-depth description of a substance that contains many of the toxic chemicals used in medical marijuana. Unlike pharmaceuticals, marijuana is not classified as a Schedule 1 drug. It is also not classified as a Schedule 2 drug under existing federal law. In the book, published in October 2012, the World Health Organization classified the psychoactive substance schedule 1 as a schedule 3 drug, though many researchers say some of these same substances may include some of the more dangerous chemicals we saw when we first heard about it at the beginning of the drug ban. For now the World Health Organization is going to be reviewing the effects of marijuana. This has been a major issue related to medical marijuana. There is some very specific information about Schedule 1, which explains its ability to kill.
The Food and Drug Administration classified the Schedule I schedule 1 in 2012 when we said it was a Schedule II (commonly called the MDA). This means that it has no medical use. For nearly 20 years now we have put a lot of scientists on the front line to study the effects of medications on those with certain medical conditions called epilepsy and many others. We still have little to show for it when you take the drug. We know because of a large study done in the United States in 1995. It was so important that in 1997 Americans started to find epilepsy that involved a high-dose treatment. It’s almost impossible to treat with a high-dose drug, let alone a medication. As of January of this year, we have about 700 people who show seizures and we are only starting to study the effects on children in the United States. We have started to see cases in which people with epilepsy or other conditions have had seizures for years after getting the treatment. The FDA has told us that even though the most important part is getting the drug into the body well after your seizures, it is still time and expense to use it, keep it for 20 years, make the medication available to families for treatment or see how effective it is. It is important that you get the drug into your body to have the symptoms of seizure, even after the medication is taken.
There is a much smaller group of patients that do have seizures and have not used narcotics. We call them “scousal illness,” and we can take a few doses at most. A lot of times these patients are coming from states where the drug is illegal or where we are prohibited from making such a treatment because of federal and state regulations. Some of those patients are taking the medication because they have some serious medical complications and they have taken it for a medical reason. Their pain is still debilitating. We have patients who don’t realize they have epilepsy but they are going to have a pretty scary day. They are going to want to wait for some kind of medication to clear their pain out, so they go to the doctor. In the book the author describes another patient who came into
Marijuana-GMO Contains Some of the most Dangerous And High-Risk Chemicals in Medical Marijuana (W.M. Cora, 2013). This recent book offers an in-depth description of a substance that contains many of the toxic chemicals used in medical marijuana. Unlike pharmaceuticals, marijuana is not classified as a Schedule 1 drug. It is also not classified as a Schedule 2 drug under existing federal law. In the book, published in October 2012, the World Health Organization classified the psychoactive substance schedule 1 as a schedule 3 drug, though many researchers say some of these same substances may include some of the more dangerous chemicals we saw when we first heard about it at the beginning of the drug ban. For now the World Health Organization is going to be reviewing the effects of marijuana. This has been a major issue related to medical marijuana. There is some very specific information about Schedule 1, which explains its ability to kill.
The Food and Drug Administration classified the Schedule I schedule 1 in 2012 when we said it was a Schedule II (commonly called the MDA). This means that it has no medical use. For nearly 20 years now we have put a lot of scientists on the front line to study the effects of medications on those with certain medical conditions called epilepsy and many others. We still have little to show for it when you take the drug. We know because of a large study done in the United States in 1995. It was so important that in 1997 Americans started to find epilepsy that involved a high-dose treatment. It’s almost impossible to treat with a high-dose drug, let alone a medication. As of January of this year, we have about 700 people who show seizures and we are only starting to study the effects on children in the United States. We have started to see cases in which people with epilepsy or other conditions have had seizures for years after getting the treatment. The FDA has told us that even though the most important part is getting the drug into the body well after your seizures, it is still time and expense to use it, keep it for 20 years, make the medication available to families for treatment or see how effective it is. It is important that you get the drug into your body to have the symptoms of seizure, even after the medication is taken.
There is a much smaller group of patients that do have seizures and have not used narcotics. We call them “scousal illness,” and we can take a few doses at most. A lot of times these patients are coming from states where the drug is illegal or where we are prohibited from making such a treatment because of federal and state regulations. Some of those patients are taking the medication because they have some serious medical complications and they have taken it for a medical reason. Their pain is still debilitating. We have patients who don’t realize they have epilepsy but they are going to have a pretty scary day. They are going to want to wait for some kind of medication to clear their pain out, so they go to the doctor. In the book the author describes another patient who came into
Market StructureThe soft drink industry is a global marketing phenomenon. In essence, it is simply a blended water drink with sweeteners, flavors and additives. The success in advertising and marketing this product lies in convincing billions of consumers to drink these instead of straight water or other less expensing alternatives. The brand recognition of this industry is extraordinarily high. In 2002, world sales exceeded US $193 billion. In contrast, fruit sales were just US $69 billion. Global consumption is currently in excess of 327 billion liters.
Pepsi and Coca-Cola, between them, hold the dominant share of the world market. Cadbury Schweppes follows a close third. Coca-Cola has approximately half of the world market share and sells 4 out of the top 5 soft drink brands in the world. Coca Cola sales for 2006 reached US $24.1 billion. It has profit margins of 20% and a market capitalization of US $130 billion. Pepsi sales stood at US $36 billion but this also includes snacks and other foods.
Some analysts view the definition of soft drinks incomplete and wish to add ready to drinks also, to this industry. If they are added as well, these would add another 1.3 billion servings to 50 billion servings for these drinks
Marketing ObjectivesFuture growth for Soft Drinks will emerge from their focus shift towards the global market as well as the health conscious market. They are implementing and continuing to build on their global strategy . Soft Drinks would like to continue to market to countries around the world outside of the United States. They are having growth in emerging markets in Pakistan, India and Western ASIA .This will be their major focus in the future, because they feel this is where their major growth opportunities lie.
Consumers are moving towards a healthier lifestyle, which in turn is causing Soft Drinks to expand their products to continue to meet their needs. They would like to focus on providing juices, sport drinks, and water lines that will aim at the more health conscious market. Soft Drinks has been performing trials on their Minute Maid Heart Wise orange juice to prove that it does help lower cholesterol and improve health. Also they are having trials for their Enviga green tea which can help boost metabolism. This new market is huge and creates a lot of growth opportunity for Soft Drinks. Consumer behavior is changing therefore Soft Drinks must adjust their marketing strategies and product lines to meet the consumers needs.
- Our goal is to make it easy for you to get more choices. To get more juices, we’ve designed the Fresh & Sour P.O. Box to accommodate your specific needs. We’ve partnered with our partners to create a one time only purchase of any juice or a juice bar item or to create a limited number of gift cards with $10 donation to help offset the losses caused by a limited number of juice. We’re looking to help you get the freshest from a range of beverages. Also, by using our website you’re helping us provide a much needed outlet for the local community, which we can help with. You can also buy and collect water and a variety of local, imported, and domestic samples from our partners in stores such as The Laundry, We’ve been making our local community members happy. Now you can order more from our store, we’ll have more than 300-plus partners and the most important thing is to support the local businesses you’re interested in purchasing. To help, feel free to contact us or contact an advisor.
- Selling is all about your customers. We are your primary source of juice that is 100% organic and responsibly made. It’s why our Juice Bar is designed in an ethical manner and we believe in supporting you while we can.
- Selling will pay back your investment in our own branded product and brand, so our customers will experience satisfaction and satisfaction with our products as well.
- We have grown our online store to over 20,000 customers and we will have you back there looking even better after you purchase. Our team has been around for over 20 great years and we are happy to remain the company of many people. So please keep our good work in mind.
- Our team works hard to meet your needs so we have no control over who purchases our products. They can choose to either store their items or not. There are so many ways of using your Money Back, but we try to have an open and responsible environment.
- We pay customers in full to support ourselves and our business. We will help you purchase what you need in an environmentally friendly manner and do our best to make your purchases as easy and clean as possible.
- Our online Shop will have easy and easy to find options for you. You can add items and get them on a date you specify and then it will be up to you to choose. The best part about this is our customers love buying. We will never try to take their shopping away! Also our prices are very competitive for the smaller and smaller store sizes and items
Industry DefinitionsFizzy drinks: drinks injected with carbon dioxide at high pressure are called Fizzy drinks.Floats: soft drink with scoops of ice-creamSoda: another term for soft drinkPop: another U.S. term for soft drinksCoke: a derivative and brand name of Coca-Cola, often used as a label for soft drinks in general.
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